The Social Business Cookbook
Robert Nash's book on becoming a social business: how to work with your stakeholders, choose your tools and prove the return. 46 pages, free.
Resources
Guides and a book, free to download
What we have learned about online communities, augmented reality and becoming a social business, written down to keep.
Facebook vs owned community platform
Where should your community live: in a Facebook group, or on a platform you own? Engagement, experience, retention, support, SEO and risk, compared.
AR in retail: 7 questions to ask before you start
Seven questions to answer before an augmented reality project, from whether it is a gimmick to whether your audience is ready for it.
A top tip guide to monetising your community
Six ways an online community can earn its keep, beyond charging for membership: research, recruitment, unlockable content, SEO, advertising, merchandise.