Intelligent Self Service | AI | Communities | AR & VR

your customers and staff
to help themselves
with less effort

Hello, We are 4 Roads, an intelligent self-service agency


Whether you deal with customers, prospects, partners or employees, businesses today must simplify, modernise and automate to drive deeper loyalty, enhance performance, accelerate processes, and stand out above the competition.

Find out how to bring your audience closer with an expert-led digital consultation.

"The combination of their extensive knowledge and their experience with a diverse client base has been invaluable, supporting everything from development on small and
large projects, to consulting on our roadmap and strategy. 4 Roads have been responsive, timely and always willing to go the extra mile, we cannot recommend them enough."

Magnus-Andreas Sølvberg Aase, AFS Intercultural Programs

Bespoke solutions


Our expert developers can create a wholly new system to ensure different technology solutions work together intuitively.


Whether you’re starting with a blank sheet of paper, or planning to make use of existing software as you introduce a new application or technology, we have the development knowledge and experience to create new solutions to help transform your business.


We have over 20 years experience in developing engagement solutions.

Delivering the best digital experience to your audiences is everything. Whether that’s customers, prospects, partners or employees, businesses today must simplify, modernise and automate their engagement solutions to help drive deeper loyalty, enhance business performance, accelerate processes, and position them above the competition. To find out how your organisation can bring your audience closer, we are offering a thirty-minute complimentary digital consultation with our experts in engagement solutions.

Software Implementations


As a Sitecore Certified Solution Partner, we’re can create a truly responsive website.  Combining a CMS with analytics and automation features for enhanced engagement and personalisation, will turn your website into a lead generation and optimisation engine.

We can also help you manage the transition to using the Sitecore Experience Platform.

Our overall Sitecore offering includes:

  • Implementation
  • Training
  • Ongoing support


Our design and development experts deliver solutions for both B2B and B2C clients. Here are a few of the ways we create stunning websites:

  • We use NET and PHP solutions
  • We develop on open source platforms – like Umbraco and WordPress
  • We also develop on closed source and bespoke platforms
  • Our coders are experienced with ASP, ASP.NET, PHP, HTML5, CSS3 and JavaScript
  • Our sites incorporate SEO, social media, mobile and other tools


We have a wealth of experience in creating e-commerce platforms that really deliver. We can help you with:

  • Conversion rate optimisation
  • User experience design
  • Creating bespoke features
  • Integrating your site with an e-comms solution

Contact us on  0808 189 2044 to discuss your digital requirements.


Successful Projects
Cups of Tea Consumed Annually
Community Users Worldwide
Years of Operation

What our customers say

Our latest thinking and insights


The Value Of Self-Service In A Digital World

If you’ve ever had to write a cheque in the last 12 months, you’ll have almost certainly reflected on how technology has changed this type of transaction for the better. You may also have considered how the 45 minutes trying to locate your cheque book in the first could have been more productively used.

The digital revolution has changed the mindset of us as consumers, as we embrace tools and technology that makes our lives more efficient and productive.

Nowhere is this more prevalent than customer service with the arrival of Intelligent Self-Service and the opportunities it brings.

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Who Is Your Brand’s Audience?

Who Is Your Brand’s Audience? Community Sets The Tone

As a brand, you probably have a pretty good idea of what your company stands for and how it positions itself in the market for its audience (if you don’t, there’s some work to be done)! No doubt you have some form of branding guidelines, a corporate mission statement and perhaps even some in house culture documentation on what your team is about.

Here’s the real question though: do your customers see your brand in the same way?

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Embrace AI But Do The Unexpected

Embrace AI But Do The Unexpected: How To Rebuild Trust In Your Customers

If you’ve been following our recent blogs, you’ll know we see Artificial Intelligence (AI) and Intelligent Self-Service (ISS) as a huge growth area for communities and customer service teams.

Certainly, as technology continues to evolve it will empower customers to help themselves resolve their challenges quickly and effectively. The role of the customer service team will shift as there is no longer a requirement for the customer to spend time on hold waiting to speak to a team member to solve a large percentage of their general enquiries.

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community management

Community Management Outlook For 2019

Community Management: Gazing Into Our Crystal Ball…

As the celebrations of New Year are but a distant memory and 2019 settles in around us, we look ahead to what will be another important growth year for community management.

2018 saw a lot of lightbulb moments for many organisations who finally started to dig deeper into what an online community really was, and what it could offer. It was fantastic for us to speak to lots of new businesses who wanted to drill down further into what a community could do for the whole organisation and the value that could bring.

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Knowledge Bases

How Knowledge Bases Save Customer Service Costs

Have You Heard This One?

A customer calls into a customer service department, explains the problem, gets into a long winded exchange and eventually gets an answer. It takes 30 mins.

How About This One?

A customer calls into a customer service department, explains the same problem, gets into a long winded exchange and eventually gets an answer. It takes 30 mins.

Did you notice the difference? If you said “there wasn’t one”, you’d be right (help yourself to a virtual iced bun).

It seems crazy that in 2019 this is still happening with organisations, but it is and here’s why.

Read More


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