How Engaged Customers Raise Revenue
Audience or customer engagement is one of those terms that seems to get bandied around everywhere at the moment. Engaged customers, organisations think, will result in a better return on investment. Tell Marketing to sort it out and we’ll reap the benefits!
The pure truth is audience engagement IS essential to any digital strategy; the inconvenient truth is that it takes more than a memo to one team to deliver it successfully. To have a meaningfully positive business impact, engagement should be implemented and measured across your entire company.
The team here at 4 Roads are pleased to announce we have been shortlisted for an award by BIMA in the Technology Above £70k category for our work with Hitachi Vantara on the development of an AR/AI Interactive Digital Display.
Hitachi Vantara is part of the Hitachi Group, the 38th biggest business in the world. Every year, Hitachi Vantara runs a conference where it demonstrates to customers and partners what the next 12 months will hold.
4 Roads Ltd, an industry-leading provider of intelligent self-service solutions, recently announced it is approved under the G-Cloud 11 Framework to deliver cloud software and support services. This is breaking new ground for 4 Roads Ltd as it continues its growth into new sectors, emphasising the company’s commitment to bringing smarter solutions to enable citizens to help themselves more easily – and at a lower cost to government and its agencies.
How to Capture the Real Value You’re Missing
Return. On. Investment.
Three simple words that are often the cause of a huge amount of confusion and angst when it comes to measuring the value of a community. When an organisation has invested a good chunk of the budget in a platform, recruited a community manager or team, trained the team and resourced for some ongoing design and development time it’s important to understand what that investment means and why it is worthwhile to the business.
Why Your User-Generated Content is an SEO Goldmine
Online communities have rapidly positioned themselves as one of the most powerful ways you can build a trusted brand, provide leading customer service and lower costs engaging with your audience.
However, in an age when original content is king and Search Engine Optimisation (SEO) is hard fought and hard won, online communities provide a plethora of ways to enhance traditional channels and step ahead of your competition. Let’s look at some examples.
Understanding The Costs of an End-to-End Journey
Let’s start with a question. Would you like to be known for having a best-in-class customer service experience?
For any organisation worth their salt, the answer will be a resounding yes. This is usually followed by “that’s all well and good, but will it be expensive to implement?”. That’s an important question to ask when any significant shift to a new system, process or innovative approach usually comes with a sunken cost.
But what is the hidden cost of continuing with an archaic, underperforming customer service experience that continues to miss opportunities across the entire customer experience journey to delight audiences and build brand loyalty?
More importantly, do you know how much these costs are?