Intelligent Self Service | AI | Communities | AR & VR

Empowering
your customers and staff
to help themselves
with less effort

Hello, We are 4 Roads, an intelligent self-service agency

BRINGING YOUR AUDIENCE CLOSER

Whether you deal with customers, prospects, partners or employees, businesses today must simplify, modernise and automate to drive deeper loyalty, enhance performance, accelerate processes, and stand out above the competition.

Find out how to bring your audience closer with an expert-led digital consultation.

"The combination of their extensive knowledge and their experience with a diverse client base has been invaluable, supporting everything from development on small and
large projects, to consulting on our roadmap and strategy. 4 Roads have been responsive, timely and always willing to go the extra mile, we cannot recommend them enough."

Magnus-Andreas Sølvberg Aase, AFS Intercultural Programs

Bespoke solutions

INTEGRATIONS

Our expert developers can create a wholly new system to ensure different technology solutions work together intuitively.

SYSTEM DEVELOPMENT

Whether you’re starting with a blank sheet of paper, or planning to make use of existing software as you introduce a new application or technology, we have the development knowledge and experience to create new solutions to help transform your business.

WE ARE EXPERTS IN BRINGING YOUR AUDIENCE CLOSER

We have over 20 years experience in developing engagement solutions.

Delivering the best digital experience to your audiences is everything. Whether that’s customers, prospects, partners or employees, businesses today must simplify, modernise and automate their engagement solutions to help drive deeper loyalty, enhance business performance, accelerate processes, and position them above the competition. To find out how your organisation can bring your audience closer, we are offering a thirty-minute complimentary digital consultation with our experts in engagement solutions.

Software Implementations

SITECORE

As a Sitecore Certified Solution Partner, we’re can create a truly responsive website.  Combining a CMS with analytics and automation features for enhanced engagement and personalisation, will turn your website into a lead generation and optimisation engine.

We can also help you manage the transition to using the Sitecore Experience Platform.

Our overall Sitecore offering includes:

  • Implementation
  • Training
  • Ongoing support

WEBSITE DESIGN 

Our design and development experts deliver solutions for both B2B and B2C clients. Here are a few of the ways we create stunning websites:

  • We use NET and PHP solutions
  • We develop on open source platforms – like Umbraco and WordPress
  • We also develop on closed source and bespoke platforms
  • Our coders are experienced with ASP, ASP.NET, PHP, HTML5, CSS3 and JavaScript
  • Our sites incorporate SEO, social media, mobile and other tools

E-COMMERCE

We have a wealth of experience in creating e-commerce platforms that really deliver. We can help you with:

  • Conversion rate optimisation
  • User experience design
  • Creating bespoke features
  • Integrating your site with an e-comms solution

Contact us on  0808 189 2044 to discuss your digital requirements.

WHY WORK WITH 4-ROADS?

Successful Projects
Cups of Tea Consumed Annually
Community Users Worldwide
Years of Operation

What our customers say

Our latest thinking and insights

4 Roads Sponsor Verint’s Engage Conference 2019

4 Roads are global Verint partners and once again sponsoring Engage, their annual Customer Conference to showcase the newly developed Verint community. This years conference will be held in Orlando, Florida, USA from the 20th till the 23rd May 2019.

4 Roads founder and CEO, Robert Nash will be available on the 4 Roads booth, P-10, to demonstrate how 4 Roads have improved the Verint Online Community. By redefining the existing community site, it now now delivers a better and more engaging user experience to its customers, partners and employees.

Read More

Crossing The Chasm

With Any New Innovation, Adoption Is Key

Human beings are, by nature, wary of change. It’s a deep-rooted bias that has harks from ancient times when being the one who said: “I wonder if this Yak omelette would taste any better with a cyanide garnish” was a reminder for the village that perhaps plain old Yak was best.

When an organisation looks to deploy a new system or way of working, it’s natural for many to defer to their inner voice that worries things will be worse because it’s different. The mental process happens in a millisecond and most people are unaware it’s happened:

  • It’s different, thus it presents a threat to my understood environment
  • It’s a threat to my understood environment and therefore I should reject it
  • I’ve rejected it which removes the difference and returns me to my norm
Read More

Artificial Intelligence For Customer Engagement

By 2020, customers will manage 85% of their interactions with an organisation without a human.
Gartner

By 2025, Artificial Intelligence (A.I.) will account for 95% of all customer interactions with your organisation.
Servion

These two predictions by Gartner and Servion give a very clear indication as to where customer engagement is heading, especially at a time when competing purely on products and pricing in a competitive global market is tough.

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connected customer

Keeping Up With The Connected Customer

Did you know a lot of your customers don’t want to speak to you? In fact, a 2018 Pega survey found that 57% actually dread it. Does this mean that once blooming relationship is over, and you’ve somehow offended your valuable audience beyond measure? Not in the slightest! It means your customer is evolving and it’s your job to evolve with them.

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Knowledge Management

Applying Knowledge Management To Improve Customer Experience

Ever heard of the 80/20 rule? It can apply to many areas of productivity but the basic premise is that 80% of your time doing low-value repetitive tasks is better spent focussing on the 20% of tasks that yield the best return for your efforts.

In the world of customer service, it’s not uncommon for a customer service rep to spend 80% of their time responding to common and repetitive calls or emails with the same information effectively making them (through no fault of their own) inefficient and probably somewhat demoralised.

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Self-Service

The Value Of Self-Service In A Digital World

If you’ve ever had to write a cheque in the last 12 months, you’ll have almost certainly reflected on how technology has changed this type of transaction for the better. You may also have considered how the 45 minutes trying to locate your cheque book in the first could have been more productively used.

The digital revolution has changed the mindset of us as consumers, as we embrace tools and technology that makes our lives more efficient and productive.

Nowhere is this more prevalent than customer service with the arrival of Intelligent Self-Service and the opportunities it brings.

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CONTACT US

Contact Info