Do you need a digital solution that an off-the-shelf product just can’t provide? We’ve created everything from bespoke health platforms to autonomous production line systems.

We also create bespoke products to integrate systems that run on disparate technologies.


Whether it’s a global solution or a small WordPress site, we can catapult your brand to the next level. In fact, we’re even a Sitecore Certified Solution Partner for Implementation.


Are you looking to build better customer relationships through an online community?

We’re experts in strategy, implementation, and integration – as well as being the longest standing global partner of Telligent Community.


We have over 20 years experience in developing engagement solutions.

Delivering the best digital experience to your audiences is everything. Whether that’s customers, prospects, partners or employees, businesses today must simplify, modernise and automate their engagement solutions to help drive deeper loyalty, enhance business performance, accelerate processes, and position them above the competition. To find out how your organisation can bring your audience closer, we are offering a thirty-minute complimentary digital consultation with our experts in engagement solutions.


"The combination of their extensive knowledge and their experience with a diverse client base has been invaluable, supporting everything from development on small and
large projects, to consulting on our roadmap and strategy. 4 Roads have been responsive, timely and always willing to go the extra mile, we cannot recommend them enough."

Magnus-Andreas Sølvberg Aase, AFS Intercultural Programs

Online communities


If you are implementing yourself, our strategic advice will set you on the road to long-term success.

Our consultation service will help you:

  • Understand your community
  • Identify the opportunities

We can then offer strategic direction before and during implementation to:

  • Provide a clear community focus
  • Ensure community engagement
  • Safeguard innovation
  • Help promote your community socially
  • Help monetise your community
  • Futureproof your community’s development


Implementation is our core offering. If you’d like us to implement a community solution on your behalf we can take full responsibility for the project.

Alternatively, we’re happy to augment an internal team, offering our experience to enrich your own capabilities as we implement in partnership.

Our implementation process relies on:

  • Agile project methodologies
  • Regular client interaction
  • Driving high-quality results quickly and efficiently
  • Focusing on accelerating time to market
  • Ensuring clients stay within budget


We’ve been Telligent partners since 2004 and Sitecore Certified Solution Partners since 2016, so we know a thing or two about adding community features to Sitecore websites.

If you run – or are about to implement – a Sitecore-powered site, we can help you add forums, blogs, wikis, chat, gamification elements and so much more…

Read more about our work with Telligent and Sitecore

Bespoke solutions


Our expert developers can create a wholly new system to ensure different technology solutions work together intuitively.


Whether you’re starting with a blank sheet of paper, or planning to make use of existing software as you introduce a new application or technology, we have the development knowledge and experience to create new solutions to help transform your business.


We have over 20 years experience in developing engagement solutions.

Delivering the best digital experience to your audiences is everything. Whether that’s customers, prospects, partners or employees, businesses today must simplify, modernise and automate their engagement solutions to help drive deeper loyalty, enhance business performance, accelerate processes, and position them above the competition. To find out how your organisation can bring your audience closer, we are offering a thirty-minute complimentary digital consultation with our experts in engagement solutions.

Software Implementations


As a Sitecore Certified Solution Partner, we’re can create a truly responsive website.  Combining a CMS with analytics and automation features for enhanced engagement and personalisation, will turn your website into a lead generation and optimisation engine.

We can also help you manage the transition to using the Sitecore Experience Platform.

Our overall Sitecore offering includes:

  • Implementation
  • Training
  • Ongoing support


Our design and development experts deliver solutions for both B2B and B2C clients. Here are a few of the ways we create stunning websites:

  • We use NET and PHP solutions
  • We develop on open source platforms – like Umbraco and WordPress
  • We also develop on closed source and bespoke platforms
  • Our coders are experienced with ASP, ASP.NET, PHP, HTML5, CSS3 and JavaScript
  • Our sites incorporate SEO, social media, mobile and other tools


We have a wealth of experience in creating e-commerce platforms that really deliver. We can help you with:

  • Conversion rate optimisation
  • User experience design
  • Creating bespoke features
  • Integrating your site with an e-comms solution

Contact us on  0808 189 2044 to discuss your digital requirements.


Successful Projects
Cups of Tea Consumed Annually
Community Users Worldwide
Years of Operation

What our customers say

Our latest thinking and insights


Upskilling The UK Charity Sector With Mentoring

4 Roads are proud to this month be providing mentoring to charity professionals at the Media Trust’s new Digital Skills Programme for UK charities, which is supported by Google Digital Garage.

On the 13th September, Media Trust and Google Digital Garage are holding a unique masterclass* – a half day charity training, which is free to attend in Birmingham. More than 60 local charities will attend for support with their digital communications – they will receive digital marketing training delivered by Google Digital Garage, followed by advice and mentoring, from a panel of media and communications experts, of which 4 Roads are one.

4 Roads founder, Robert Nash and UX Designer Adam Dew will be providing advice and mentoring at the surgery sessions which provide the opportunity for charities to discuss their specific digital communications challenges and get the advice and support they need in their professions.

Rob comments: “4 Roads are dedicated to helping our clients deliver the best digital experiences possible and we are delighted to be able to assist media professionals working within charities to develop their digital marketing knowledge at this event.”

The masterclass is aimed at charity professionals who have communications as part of their job role, or for senior leaders and trustees who are interested in developing their organisation’s digital communications.

Learning outcomes include:

  • Explore the trends in digital marketing and how to make it work for your organisation
  • Understand the importance of having a social media strategy
  • Learn how to measure your digital marketing activity
  • Understand how to reach new and existing online audiences
  • Develop your knowledge of Google Grants and AdWords

This event is part of a UK-wide training programme run by Media Trust which is aimed at upskilling the UK charity sector’s digital knowledge and skills through local masterclasses, mentoring and online learning. * The event is now sold out.

4 Roads believe that delivering the best digital experience to your audiences is everything. To find out how your organisation can bring your audience closer, we are offering a thirty-minute complimentary digital consultation with the experts in engagement solutions. Click here to get yours.

augmented reality

Q&A: How An Augmented Reality App Makes The Customer Journey Easier

How partnering with 4 Roads gave one print business a competitive edge.

The ability of Augmented Reality to bring the digital world into the real world could have an impact as profound as the arrival of mobile or social media. That could leave most firms playing catch up, but for one forward-thinking print business, the future has arrived early.

Reynolds Press has launched an Augmented Reality app that enables them to show existing and prospective clients how draft designs for signage, packaging labels, and exhibition displays will look in the real world.

Here, Steve Ray, managing director of Reynolds Press, explains how the app, developed by digital agency 4 Roads, helped give his business a competitive edge.

How does a print business like yours end up creating an Augmented Reality app?

Steve Ray: We want to be leaders in our sector. We’ve always been interested in new technologies and processes that help push our business forward. We’re sure no-one else in the print world is using Augmented Reality like this. That means we have a genuine competitive edge.

How did you start working with 4 Roads on this app?

Steve Ray: 4 Roads pitched the idea to us. We found it creative, inspiring, and saw that a partnership with them could have an extremely beneficial outcome. Through our regular workshops we established how an Augmented Reality app could work and how useful it could be to our clients. In our world, making the customer journey easier and more connected to our brand is key.

Reynolds Press

How will this app help your business?

Steve Ray: We believe that prospective clients can be turned into customers more quickly as the app will allow us to demonstrate how designs will look in situ and help us provide a greater range of design options at a lower cost.

In fact, we’ve already found the app can make the difference between winning and losing a project. The ability to share design and quality options in real-life scenarios ensures that decision making is that much easier for the client. It’s a win/win, we become the trusted innovative supplier and the client knows exactly what they’re getting.

Practically, how does that work?

Steve Ray: If we’re designing signage, for example, we can stand outside a prospective client’s office, run the app on a mobile, and point it at the building. We’ll be able to run through different designs, sizes, colours with our prospects and they’ll see all options as they would appear once the work finished. We think it will give prospective clients confidence and encourage them to work with us.

If we are designing exhibitions, we can walk the client through our designs (literally) with full 360-degree visualisation.

Where do you see technology like this taking your business? How are you empowered by it?

Steve Ray: In our world, value lies in speed and certainty. This technology has the potential to expand our brand and services into new areas. For example, this application could accurately demonstrate to a potential client how a new vehicle livery could look. That’s all very exciting for us.

Delivering the best digital experience to your audiences is everything. To discuss how you can use Augmented Reality in your business, contact James Browne on james.browne@4-roads.com or call 0808 189 2044.

BIMA Award

4 Roads shortlisted for a BIMA Award for its project innovation

We’re delighted to have been shortlisted for a 2018 BIMA Award in the Product and Service Design Innovation category for our work with a British luxury sports cars manufacturer.

This ground-breaking project is both a marketing and product innovation – it has helped our client to provide their customers with an increasingly personalised service and reinforce the luxurious nature of the brand through innovative use of Cloud-based technology and bespoke software. 

BIMA drives innovation and excellence across the digital industry and having joined BIMA in February this year, we are proud to be recognised alongside some brands doing amazing things within the digital sector.

You can see who else made the shortlist here: http://bimaawards.com/shortlist-2018

Audience cinema chairs

Why Your Audience Is Your Best Marketing Asset

Customers, employees, prospects and suppliers: your audience and best marketing asset…

It has never been easier to switch service suppliers than in today’s digital economy. As such, marketers know that to keep a brand strong, the idea of moving to a competitor must remain unattractive. In short, it’s critical for them to establish lasting relationships and create loyalty amongst the customers.

So, how do they do that?

Customers don’t just want a sale, they expect service providers to enrich their experience. In this article, we’ll examine how a business can offer something extra by implementing an online community that taps the collective knowledge of customers, employees, suppliers, and other partners, to provide a benefit-rich service for all.

Shared values

Speaking recently at the You Are The Media Conference in Bournemouth, the Content Marketing Academy’s Chris Marr introduced delegates to the concept of The Zone of Proximal Development (ZPD).

Put simply, ZPD means group learning. Individuals achieve more when surrounded by relatable people with whom they can share knowledge (thanks to Espirian for its excellent coverage of the You Are The Media event).

Shared objectives, commonalities, and a shared philosophy help people grow and learn. Online communities work in exactly this way. They enable individuals to gain specific knowledge from experts and change at speed.

Everyone is open and willing to help as, ultimately, they know that if they need to tap into this great reservoir of knowledge, they’ll benefit from such values being in place in the group.

Information silos

Of course, businesses don’t have a strong tradition of enabling groups to talk. They’ve tended keep a dividing line between customers, employees, suppliers, and partners because there has been no reason to do anything other

However, in today’s information-hungry digital world, keeping these groups apart means missing a great opportunity to tap into the collective knowledge they hold and using that to create strong relationships around a brand.

The changing nature of our digital economy means that all groups that exist around a business are equally important. As such, it pays to have a space to talk to them and for them to talk to each other.

Smarter marketing

Smart marketers know all the unused insights held in these different groups could be put to use if the old silos were dismantled. They want to see a single group; an audience that can be brought together by a shared interest in a business, its services, and products.

Marketers recognise that an online community is a great way to facilitate engagement of this kind. People can seek answers to questions from peers and, in turn, this sharing process creates a value that helps the brand retain customers, boost exposure, and enhance its credibility.

Varied use

Communities can take many forms. They can be generalist or focused around a key use; like the way Nordic Semiconductors uses its community as a customer service portal where people can source information from peers.

Other uses focus round things like product innovation or – as is the case for the British Medical Association – communities can be established for the professional development of the membership.

Communities don’t even have to be public facing. Some of the best marketing is done through internal communities, where a business creates a space for all its employees to come together. These spaces can be used for shared working, knowledge sharing, and mentoring.

Perhaps their best use, however, is in breaking down the silos that exist in larger organisations and encouraging smarter working and collaboration across departments.

A person, not a persona

The final key point to raise is about the manner in which communities can be an important marketing tool.

Unlike other forms of marketing the rely on pushing messages at people, communities simply allow individuals to build useful connections with peers and enable brands to build powerful connections with customers through person-by-person interaction.

Members of a community aren’t a segment or persona, they’re a real. The host business can talk to individuals on a human level, not through the sloganeering of the comms message.

This kind of direct communication is extremely appealing. In well-run groups, members don’t just exchange information, they become a brand’s biggest and most vocal advocates.

Loyalty like this can’t be bought. It can only develop through honest, open, and real relationships.

If you’d like to know more about maximising the digital relationship you have with customers, please either call, email, or complete this short form.


4 Roads appoints Kerys Morgan-Smith as Delivery Manager

4 Roads are thrilled to announce the appointment of Kerys Morgan-Smith as Delivery Manager.

She joins from BrewBroker, an online marketplace for the brewing industry where she ran their digital marketing campaign during their hugely successful crowdfunding raise.

Commenting on the appointment, 4 Roads Founder, Robert Nash said: “Kerys has a strong track record in project and marketing management and we welcome her to the team.”

Kerys will play a key role in ensuring 4 Roads customer satisfaction rates remain consistently high. Not only has she been bought on-board to lead project delivery and management of some large projects, she will be working to define and refine some of our internal processes and reporting procedures. This includes the brief to implement a Quality Management System – ISO 9001 accreditation.

Robert continues “We are sure Kerys will be a huge asset to the team at 4 Roads, and equally, to our customers!”

woman on laptop

How to build a winning online community

Once an organisation has taken the decision to implement an online community as part of its customer engagement strategy, it’s likely to have a ‘what next’ moment – how on earth will it get people to use this new resource?

The first thing to say is: don’t worry. There’s a well-trodden path to get this community performing. In this article, we’ll examine the nine key elements needed for an organisation to turn its new online community into a roaring success.

#1 Offer exclusive content

A principal aim of a community is offering people specific and insightful content they can’t get elsewhere, but this won’t happen overnight. In the early days, the host business will need to create much of the content itself.

It’s important to get this right as work done in the first weeks will help establish trust amongst a nascent audience. Content isn’t an opportunity for marketing. This can be off-putting. It should seek to answer audience questions. It should seek to understand what the audience wants and deal with the pain points of its members.

Content plays a huge role in the health and vitality of every community, but first it needs to establish credibility. Which brings us nicely to…

#2 Understand motivation

Participation needs to feel authentic. For a business to deal honestly and openly with its audience, it needs to understand the motivation of its membership. What can you help them achieve?

Motivation can be anything from completing a task, fulfilling a passion, or wanting to share an insight or useful piece of information. However, it’s vital everyone is treated as an individual. This means talking to them in a language they’ll understand and appreciate.

#3 Provide usual tools

We’ve talked about satisfying the audience with content, but it isn’t enough to just make information available. Equally important is enabling quick and easy access with high-quality design and a gratifying user experience.

It’s no use providing helpful posts if the audience grows frustrated with set-up of the community. Ultimately, the community will only thrive if it talks to itself more than it talks to the host. It needs to be able to do this with minimum fuss and maximum effect.

The experience can be enriched further through use of rewards for active users and through smart integrations, like Nordic Semiconductor’s introduction of its customer service ticketing system into its community to allow customers to source all the solutions they need from a single destination.

#4 Align your values

So far, we’ve examined mainly practical steps but before an organisation can put these measures into place, it needs to think about the strategic aims of the project.

One of the biggest strategic considerations is whether executives understand how the community could contribute to the success of the business. They must understand that making the organisation social in this way will help drive it forward.

#5 Further buy-in

If an organisation is going to deliver on strategic aims of becoming a social business, then cross-company buy-in is fundamental.

Each department needs to recognise the value a community can bring and executives need to ensure each maximises the opportunity.

Of course, the community will act as a vital customer service channel but beyond that development teams will find it’s an ideal place to gather feedback, answer customer queries, and to find out what to develop next.

For sales people, the benefits are equally strong. They can look for leads in the community, develop relationships with prospects, and start the process of cross- and upselling.

#6 Offer guidelines

For some organisations, the prospect of launching a community means worries about misuse, but they risk missing a great opportunity if they let those concerns drive them away.

A community offers a way to capture feedback and interact directly with people that are passionate about a product or service. The way to promote a safe, happy, and harmonious environment is to set clear guidelines around tone, audience expectation, and acceptable behaviour.

Once the rules are clear, the community can thrive.

#7 Measure success

A business might want to use its community to help it meet an ambitious mixture of lead generation, product feedback, and customer service targets.

But how is it going to measure success? What are the KPIs? What does ROI look like?

Until these markers are set, an organisation will find it hard to judge the effectiveness of its community or create a plan for it to deliver even greater results.

#8 Gather audience data

As part of the drive to measure success, a forward-thinking business should be keen to get hold usage data and use it to understand audience behaviours.

Not only will analysis provide evidence on what’s popular, it will act as a powerful tool to help aid the development of future content, features, and functionality.

#9 And lastly, promote

The final stage is to actively promote both the overall benefits of the community and individual pieces of content. Email, social updates, and search engine optimisation will be critical in helping to pull new people into the community where they can become engaged and enlightened.

Once this piece of the jigsaw is in place, the community will be on the way to cementing an active and growing membership that can start to deliver real benefits for each other and the host organisation.


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