Do you need a digital solution that an off-the-shelf product just can’t provide? We’ve created everything from bespoke health platforms to autonomous production line systems.

We also create bespoke products to integrate systems that run on disparate technologies.


Whether it’s a global solution or a small WordPress site, we can catapult your brand to the next level. In fact, we’re even a Sitecore Certified Solution Partner for Implementation.


Are you looking to build better customer relationships through an online community?

We’re experts in strategy, implementation, and integration – as well as being the longest standing global partner of Telligent Community.


"The combination of their extensive knowledge and their experience with a diverse client base has been invaluable, supporting everything from development on small and
large projects, to consulting on our roadmap and strategy. 4 Roads have been responsive, timely and always willing to go the extra mile, we cannot recommend them enough."

Magnus-Andreas Sølvberg Aase, AFS Intercultural Programs

Online communities


If you are implementing yourself, our strategic advice will set you on the road to long-term success.

Our consultation service will help you:

  • Understand your community
  • Identify the opportunities

We can then offer strategic direction before and during implementation to:

  • Provide a clear community focus
  • Ensure community engagement
  • Safeguard innovation
  • Help promote your community socially
  • Help monetise your community
  • Futureproof your community’s development


Implementation is our core offering. If you’d like us to implement a community solution on your behalf we can take full responsibility for the project.

Alternatively, we’re happy to augment an internal team, offering our experience to enrich your own capabilities as we implement in partnership.

Our implementation process relies on:

  • Agile project methodologies
  • Regular client interaction
  • Driving high-quality results quickly and efficiently
  • Focusing on accelerating time to market
  • Ensuring clients stay within budget


We’ve been Telligent partners since 2004 and Sitecore Certified Solution Partners since 2016, so we know a thing or two about adding community features to Sitecore websites.

If you run – or are about to implement – a Sitecore-powered site, we can help you add forums, blogs, wikis, chat, gamification elements and so much more…

Read more about our work with Telligent

Bespoke solutions


Our expert developers can create a wholly new system to ensure different technology solutions work together intuitively.


Whether you’re starting with a blank sheet of paper, or planning to make use of existing software as you introduce a new application or technology, we have the development knowledge and experience to create new solutions to help transform your business.

Software Implementations


As a Sitecore Certified Solution Partner, we’re can create a truly responsive website.  Combining a CMS with analytics and automation features for enhanced engagement and personalisation, will turn your website into a lead generation and optimisation engine.

We can also help you manage the transition to using the Sitecore Experience Platform.

Our overall Sitecore offering includes:

  • Implementation
  • Training
  • Ongoing support


Our design and development experts deliver solutions for both B2B and B2C clients. Here are a few of the ways we create stunning websites:

  • We use NET and PHP solutions
  • We develop on open source platforms – like Umbraco and WordPress
  • We also develop on closed source and bespoke platforms
  • Our coders are experienced with ASP, ASP.NET, PHP, HTML5, CSS3 and JavaScript
  • Our sites incorporate SEO, social media, mobile and other tools


We have a wealth of experience in creating e-commerce platforms that really deliver. We can help you with:

  • Conversion rate optimisation
  • User experience design
  • Creating bespoke features
  • Integrating your site with an e-comms solution


Successful Projects
Cups of Tea Consumed Annually
Community Users Worldwide
Years of Operation

What our customers say

Our latest thinking and insights

BIMA member

BIMA membership puts 4 Roads at the heart of the digital community

4 Roads is proud to announce its membership of BIMA, the British Interactive Media Association.

BIMA connects the thought leaders, champions and change makers of Britain’s digital economy, driving innovation and excellence across the industry. As a BIMA member, 4 Roads are able contribute to the local digital community via initiatives such as Digital Day, which sees businesses inspiring young people to explore careers in digital.

A BIMA membership will also enable 4 Roads to contribute to thinktanks in the latest technology, join BIMA’s councils and help drive the digital agenda in topics ranging from young talent to diversity to regional representation.

Rob Nash, 4 Roads founder and CEO says, “We are excited to be part of driving more innovation and excellence across the digital industry and as part of this membership, we are hoping to connect with likeminded people nationally.” He continues: “I am sure the entire 4 Roads team will find the membership hugely rewarding, due to a wide range of training and networking opportunities which comes with the membership.”

Find out more about BIMA here: https://bima.co.uk/

4 Roads Power up The Tower for Shelter

On the 15th March 2018, five of the 4 Roads team will be fundraising for Shelter by taking part in Vertical Rush, the ultimate tower running challenge, and Shelter’s flagship fundraising event.

Donate here.

‘Team 4 Roads’ consists of Robert Nash, James Browne, Balarangesh Janardhanam, Jamie Freeman, and Luke Briggs, who will join 1,000 runners and race up the 932 steps and 42 floors of one of London’s tallest buildings; Tower 42 in the heart of the City.
4 Roads are taking part in Vertical Rush for Shelter because every 13 mins a family in England loses their home and every day 120 families in England become homeless.

By conquering the tower challenge, 4 Roads will be raising vital funds for Shelter who help millions of people every year struggling with bad housing or homelessness through their advice, support and legal services.

4 Roads would be delighted if you would join us in supporting Shelter, by donating here: https://www.justgiving.com/fundraising/4roadsltd  
The Midlands Business Network Expo

Networking in the Midlands

Last week 4 Roads had the pleasure of sponsoring The Midlands Business Network Expo – a professional business exhibition and networking event, held at the NAEC Stoneleigh Park, which attracted 100 exhibitors and over 800 visiting businesses from across the Midlands.

4 Roads is a winner with the Midlands business community

The one-day event gave us the perfect opportunity to demonstrate our capabilities within digital and technology and offer our free website audit on the day to businesses also based within the Midlands.

The 4 Roads team spoke to many delegates throughout the day and we enjoyed demonstrating how 4 Roads can strengthen relationships with your customers through the use of technology.

4 Roads were offering free website audits continuously throughout the day, which was highly desirable for both enterprise and SMB customers alike.

Valuable business connections

4 Roads have made valuable business connections at The Midlands Business Network Expo and are happy to have been part of such an exciting network of local businesses who share the desire to grow, connect and engage. We look forward to future face-to-face networking opportunities within the Midlands during 2018.

Couldn’t make it to The Midlands Business Network Expo but want to your own free audit of your website?  Click here or contact us today: James.browne@4-roads.com or 0808 189 2044.

Facebook update

Own the conversation with your customers and partners

The worlds going to end, Facebook isn’t playing fair, we will have to rethink our strategies, this will impact sales……

These and many more reactions to Facebook’s latest update are available on the web if you look around. Most blog posts talk about the impact and how strategies are going to have to change, perhaps using influencers as the marketing tool on Facebook in the future. I have not read a single article that recognises the fundamental problem.

When we go into meetings it’s easy to identify the type of business that will be impacted most by this change. They will be the ones that respond “Oh we have a customer community on …[insert your Social Network here]”. Unfortunately, it’s apparent from that response that they are putting their eggs into someone else’s basket and are happy to do so. Well my view is that if you do this then you don’t have a loyal base of customers and you don’t have control over your marketing strategy. Facebook et al own your marketing, own your data and decide how you will communicate to your customers.

Today’s world is no longer simply about selling to customers. More and more we are moving towards relationships with our customers, who are bought into how you work, how you supply your goods/services, the quality of your support service or of the articles you write. Because of this at the heart of every business should be a customer centric experience.

Ye’olden days a customer would visit a bricks and mortar store, bank, newsagents etc. They would have had a relationship with the people in the business and an element of trust would be built up between the two, as a result. As ways of doing business evolved, that experience became more and more uncommon and people started to feel less connected to the businesses that they previously interacted with.

The advent of social media provided an opportunity for organisations to start to make customers feel part of the business again, by using these channels to make things more personal once again. However, having adopted social media as a way to communicate with their customers, many companies have missed a big step in converting this conversation into a meaningful broader experience. In order to do this, organisations need to bring that conversation into their tribe, be that via a website, an application, event etc.

In my opinion the omni channel is powerful, but should not be the place where you have conversations with your customers. Omni channels should be used as a funnel to bring customers to your world, where you own the experience and the data and once they are there, you should work hard to keep them there.

At 4 Roads we have been helping our clients, build and grow community tribes for nearly 12 years. We’ve worked with charities, membership organisations, product companies, games companies and more. They have all recognised that the most valuable conversations occur in their domain, under their control with other members of their tribe.

Want to know how to take back control of your customer conversations and revolutionise your customer relationships? Then contact us today! 


website audit

Website Audit

Could you benefit from a website audit?

Are you getting enough website visitors? Frustrated nobody is sharing your blog posts? Email subscriber list a bit thin on the ground? Would you like to increase the number of visitors and convert more into paying customers?

Wouldn’t you love to see more sales coming in to your website?

There really is no shortcut to a winning website, but there are proven strategies and tactics you can use, to get visitors onto your site who actually want what you’ve got to offer. If you’re considering ways to get more qualified traffic and boost your email list, an audit of your website should be your first priority.

What is a website audit?

A website audit is an essential measure to evaluate the effectiveness and performance of a website and it presents a business with an exceptional opportunity for growth online. It should cover a number of factors, including both high impact to low impact factors, based on how much they can influence the way the website converts visitors into leads and customers and ranks that website in search engines.

Think of it as the website is being evaluated against a very comprehensive checklist of factors such as design and branding, mobile, video usage, USP’s, reviews, call to actions (CTA’s), social media, page content, keywords, page speeds and more.

This evaluation will highlight any problematic areas that need improvement and an action plan of how to correct them, including recommendations of what needs to be fixed (because it is wrong) and what needs to change so that the performance of the website is improved.

A website audit is the first step in a comprehensive web strategy, which can be built once, the site’s performance has been evaluated.

Why you should audit your website

Think of it this way, you wouldn’t expect a doctor to prescribe you medication without giving you an evaluation of your symptoms, first, right? Just in the same way, you can’t get more traffic to your website if you don’t know what’s keeping the traffic away in the first place.

By thoroughly evaluating every aspect of your site, you can keep your website up-to-date with the latest developments in digital marketing and on top of the competition, plus:

  • Improve your website’s ranking in search results
  • Attract more website visitors
  • Convert more website visitors into paying customers
  • Enhance user experience and usability
  • And so much more

You can then also create a strategic digital plan that supports your overall business goals.

How often should you audit your website?

The online world changes very quickly and what is working today may not work in 6 months from now, so it is necessary to perform regular website audits (at least 2 times per year) to ensure that your website is up-to-date with the latest developments.

4 Roads are currently offering a comprehensive website audit for free. To get yours, click here or speak to James Browne today! Call +44 808 189 2044 or email james.browne@4-roads.com

Midlands Business Network identity

Midlands Business Exhibition Sponsorship

4 Roads are delighted to announce that we they will be supporting sponsors of the Midlands Business Network Expo in January.

The B2B Midlands Business Exhibition is one of region’s largest networking events and will be held on Friday 26th January 2018 at the National Agricultural and Exhibition Centre at Stoneleigh Park.

4Roads will be exhibiting within the main hall and as an exclusive offer to delegates on the day, will be offering businesses a comprehensive website audit, absolutely free of charge.

Organisations can visit 4 Roads at their stand and leave their details and 4 Roads will then perform a detailed website analysis which will provide clear and actionable recommendations for steps to take, to improve online presence.

Rob Nash, 4 Roads Founder and MD says: As a technology agency, we help organisations optimise their online presence and build digital relationships and we are excited to be able to work with Midlands Business Network and connect with other local businesses at their flagship exhibition at, Stoneleigh Park.”

The event is free to attend and you can get your tickets here:  http://themidlandsbusinessnetwork.co.uk/events/midlands-business-network-january-expo/


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