A digital self-service agency

Helping your customers help themselves

4 Roads builds the online communities, apps and websites that let customers find answers and get things done for themselves. The tools change; that aim has stayed the same since 2007, for brands such as OM Digital (Olympus), Thermomix, Macmillan and The IET.

What we do Our work

What we do

Everything we do

Intelligent self-service

4 Roads builds intelligent self-service: a community, a knowledge base, a virtual assistant and voice, joined up so customers can help themselves.

Online communities

4 Roads has built, migrated and grown online communities since 2007: over 150 of them, for brands, charities and professional bodies.

Web, mobile and CMS

4 Roads builds websites, web apps and the content systems behind them, from strategy and UX to migration, for AMBA, Natural World Safaris and Acticare.

Apps and innovation

4 Roads builds mobile apps, augmented reality and what nobody has built before: from Hitachi Vantara's BIMA-winning AR display to wayfinding for LNER.

150+ online communities since 2007, and a Verint partner for over 14 years

From OM Digital's photographers to Nordic Semiconductor's developers and Macmillan's members.

Some of what we have built

Global communities and the apps that go with them, indoor wayfinding, B2B ecommerce and websites run from one place.

View all our work

STC: Tafani, a Verint Community intranet where its people ask, share and put forward ideas

4 Roads built Tafani, STC's intranet on Verint Community: questions and discussions, ideation challenges, surveys and knowledge, on 54 custom widgets.

Acticare: a B2B ecommerce platform built for smarter care home procurement

4 Roads replaced Acticare's ecommerce platform with a B2B system linked to OGL and MaxOptra: budgets, approvals, preferred products and self-service.

AMBA and BGA: three sites on one platform, and search 30% faster

4 Roads moved the Association of MBAs' two WordPress sites onto one headless platform: three sites run from one place, with search 30% faster.

A Verint partner for over 14 years

Over 150 communities built with Verint, and seven add-ons of our own for Verint Community on the Verint marketplace.

Our Verint work

A workshop: a woman points to a wall of sticky notes while three people at a table look on, laughing., Author: A workshop: a woman points to a wall of sticky notes while three people at a table look on, laughing.

A small team, experimental and curious

We are a small team in Kenilworth, Warwickshire, building for the web and for mobile. We are experimental and curious by nature, and that is how we solve hard problems.

Who we are