The Social Business Cookbook
Robert Nash's book on becoming a social business: how to work with your stakeholders, choose your tools and prove the return. 46 pages, free.
Guide
AR in retail: 7 questions to ask before you start
Seven questions to answer before an augmented reality project, from whether it is a gimmick to whether your audience is ready for it.
Inside
What it covers
Augmented reality lets a brand into a customer's physical world, which makes it a natural fit for retail marketing. But asking the right questions at the start of an AR project saves time, money and a lot of development headaches later.
4 Roads has devised and delivered AR projects for clients including Hitachi and Philips, and this guide shares that experience: seven questions, each explained, and a recap to work through.
- Is your use case a gimmick?
- Does your campaign have longevity?
- When should you use something else?
- How do you get leadership buy-in?
- Does the campaign need to be an app?
- What action are you trying to motivate?
- Is your audience primed for AR?
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