The Social Business Cookbook
Robert Nash's book on becoming a social business: how to work with your stakeholders, choose your tools and prove the return. 46 pages, free.
Guide
Facebook vs owned community platform
Where should your community live: in a Facebook group, or on a platform you own? Engagement, experience, retention, support, SEO and risk, compared.
Inside
What it covers
A thriving online community is one of the most effective tools for improving customer engagement, satisfaction and retention. Where you establish it is one of the most difficult decisions you will make.
This guide compares a community in a Facebook group with one on a platform you own, point by point, and ends with the two side by side.
Written in 2020, so what it says about Facebook groups' features is as they were then.
- Engagement: fewer distractions, sub-groups, and threads that last
- User experience and satisfaction
- Retention: meaningful discussions, gamification, and owning the data
- The community as a support channel
- SEO, the forgotten piece
- The risks compared: algorithm changes and your community's data
- The two platforms, side by side
Get your copy
It is free: tell us who you are, and it is yours to download.
Loading ...
More to download
AR in retail: 7 questions to ask before you start
Seven questions to answer before an augmented reality project, from whether it is a gimmick to whether your audience is ready for it.
A top tip guide to monetising your community
Six ways an online community can earn its keep, beyond charging for membership: research, recruitment, unlockable content, SEO, advertising, merchandise.