The Social Business Cookbook
Robert Nash's book on becoming a social business: how to work with your stakeholders, choose your tools and prove the return. 46 pages, free.
Guide
A top tip guide to monetising your community
Six ways an online community can earn its keep, beyond charging for membership: research, recruitment, unlockable content, SEO, advertising, merchandise.
Inside
What it covers
A community is one of the best tools for honest feedback on your products and for fresh ideas, and every question answered in a thread is a support ticket that never arrives: a thread viewed 10,000 times is 10,000 customers who found their answer at no extra cost.
It can also earn money, whatever the size of the business. Charging for membership is the obvious start; this guide by Robert Nash sets out six other ways, all relatively simple to put in place.
- Research
- Recruitment
- Unlockable content
- SEO
- Advertising
- Merchandise
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