Verint Community

OM Digital (Olympus): MyOlympus, a photography community of 410,000 members

4 Roads is OM Digital's long-term partner on MyOlympus, its Verint community of over 410,000 photographers across Europe: upgraded, extended and growing.

This was an extremely complex Verint project. It was essential for us that we worked with a highly experienced delivery partner who could take a holistic view of the project. We didn’t just need technical expertise, we needed a partner who could also deliver community strategy and advise on content and design. This made 4 Roads the ideal partner for us.

Ana Maria AlbertCommunity Manager, Olympus

The brief

A community for everyone who loves photography.

Olympus, a global name in cameras and precision optics, wanted to bring photographers across Europe together: to share their love of photography, be inspired, and get support when they needed it, in a way that built loyalty measurably.

It chose Verint Community, with its engagement and loyalty features out of the box, and launched MyOlympus: a community where members share photos, enter contests, register their products and learn new techniques.

Client: OM Digital (Olympus)
Community: MyOlympus, now MyOMSYSTEM
Platform: Verint Community
Members: over 410,000, across Europe

The partnership

A long-term partner for a community that keeps growing.

After launch, Olympus looked for a long-term partner to keep improving the community and move its strategy forward, and chose 4 Roads for its experience with Verint Community.

4 Roads began by upgrading MyOlympus to the latest version of Verint Community at the time, and members noticed at once: they praised the clearer status of their service requests, repair reports they could download, and simpler forms.

Extending it

Features made for MyOlympus.

Verint Community is built to be extended, and 4 Roads built plugins that take MyOlympus beyond what comes as standard.

Photo competitions
Image and YouTube galleries
Filtered search
Events
Zoom and Instagram integrations
Language detection
Banners
Better notifications
Styling improvements

A grid of members' photographs in MyOlympus.

Results

410,000 members, and still growing.

MyOlympus is part of Olympus's long-term customer success strategy. Its members inspire each other, help each other, enter competitions and find support themselves, and many become ambassadors for the brand.

"Updated design, functionality, and streamlined processes make a big difference to user experience and member retention. We knew this would be challenging, but we were confident that with close collaboration with the 4 Roads team, it would be a success," said Ana Maria Albert, Community Manager at Olympus.

410K members in Europe, 504K monthly page views, 1,000 monthly contest submissions and 263K photos shared in the community

Have a project like this in mind?

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