What we do

Online communities

4 Roads has built, migrated and grown online communities since 2007: over 150 of them, for brands, charities and professional bodies.

Talk to usOur Verint work

What it is

What is an online community?

An online community is a place on your own site where your customers, members or fans talk to each other: forums, blogs, wikis, ideas, media galleries, events and calendars, with an interface in your brand.

People like to talk about what matters to them. A community gives them somewhere to do it with you, and the one condition is that the platform is yours: the members, the conversations and the data with it.

Why have one

What does a community do for you?

Nordic Semiconductor is an example. In the year after its support tickets moved into its developer community, public cases rose from 56% to 63% of all support cases, and fewer reached its engineers.

  • Support: members answer each other's questions, so fewer reach your support team
  • A place of your own: the conversation on your platform, not Slack, Facebook or Discord
  • Advocates: customers who know each other become the people who speak up for your brand
  • Ideas and feedback: an open conversation that gives customers a seat at the table
  • Search: every question answered in the community is a page search engines find, and new customers arrive through it
  • Insight: what members discuss, share and look for tells you what they care about, and can feed your CRM

What we do

New communities, migrations, and the ones that need more.

Whether you are launching a community, moving one to another platform or improving the one you have:

  • Strategy and planning: from the first idea to launch, on a platform that fits what you need now and later
  • UX and design: a community that matches your website and brand, designed for its members and for the people who run it
  • Migrations and integrations: members, posts and their history moved across, and the community connected to your other systems
  • Development: new functionality where the platform stops, including complex deployments for global communities

Verint Community

A Verint partner for over 14 years.

We have worked with Verint on over 150 communities, among them OM Digital's, The IET's and Thermomix's, and sell seven add-ons for Verint Community on the Verint marketplace, from a native mobile app to a ticketing application.

How we work

Discover, demonstrate, design, develop.

  • Discover: what it could do for you, and what to expect from us
  • Demonstrate: a demo in your brand, so you see it working before you commit
  • Design: our UX team designs it around your customers and your business
  • Develop: we build it in sprints, so you see it take shape and can change course

150+ communities built, with over 100 million members between them

Since 2007.

The work

All projects

Have a project in mind?

We would like to hear about it.

Robert Nash

Speak to Rob (we can't promise he won't be on his bike)

Let's chat

What else we do

Everything we do

Intelligent self-service

4 Roads builds intelligent self-service: a community, a knowledge base, a virtual assistant and voice, joined up so customers can help themselves.

Web, mobile and CMS

4 Roads builds websites, web apps and the content systems behind them, from strategy and UX to migration, for AMBA, Natural World Safaris and Acticare.

Apps and innovation

4 Roads builds mobile apps, augmented reality and what nobody has built before: from Hitachi Vantara's BIMA-winning AR display to wayfinding for LNER.