What we do

Intelligent self-service

4 Roads builds intelligent self-service: a community, a knowledge base, a virtual assistant and voice, joined up so customers can help themselves.

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What it is

What is intelligent self-service?

Intelligent self-service is every way a customer can get what they need without waiting for a person: an online community, a knowledge base, a chatbot or virtual assistant, voice, augmented reality.

Customers want to help themselves, quickly, easily and with as little fuss as possible. Each of these channels helps on its own. Joined up, they do much more, and that is what 4 Roads builds: the tools change, and the aim stays the same.

Joined up

Why connect the channels?

Each channel can use what the others know, so more questions are answered wherever a customer asks them. For example:

  • Knowledge base articles in the community's search results
  • Community threads in the chatbot's answers
  • Augmented reality that starts a self-guided experience
  • Voice that reads out an answer from the knowledge base

Why it matters

What does it do for your customers, and for you?

Customers who are put in control get what they need when they need it. Customer service teams are asked to do more with less, and self-service takes much of the load off them without lowering the quality of service.

  • Speed: an answer now, not a place in a queue
  • Context: what a customer has already done shapes what they see next, so a concern is met before they have to raise it
  • Convenience: the information they need, with as little friction as possible
  • Continuity: customers move between channels and pick up where they left off, without starting again

What we do

Strategy, design and development.

  • Strategy and planning: how your customers behave, the service problems self-service can solve for them, and the channels that fit
  • UX and UI: channels that match your website and brand, built around your customers
  • Development: new builds and complex integrations, such as Nordic Semiconductor's support tickets, moved inside its Verint community

How we work

Discover, demonstrate, design, develop.

  • Discover: what it could do for you, and what to expect from us
  • Demonstrate: a demo in your brand, so you see it working before you commit
  • Design: our UX team designs it around your customers and your business
  • Develop: we build it in sprints, so you see it take shape and can change course

The work

All projects

Have a project in mind?

We would like to hear about it.

Robert Nash

Speak to Rob (we can't promise he won't be on his bike)

Let's chat

What else we do

Everything we do

Online communities

4 Roads has built, migrated and grown online communities since 2007: over 150 of them, for brands, charities and professional bodies.

Web, mobile and CMS

4 Roads builds websites, web apps and the content systems behind them, from strategy and UX to migration, for AMBA, Natural World Safaris and Acticare.

Apps and innovation

4 Roads builds mobile apps, augmented reality and what nobody has built before: from Hitachi Vantara's BIMA-winning AR display to wayfinding for LNER.