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Khoros, formerly Lithium, is one of the most popular community platforms on the market. But (and it’s a big but) Khoros is one of the most expensive platforms on the market. Here are the top 3 alternatives…
User-generated content (UGC) is a key ingredient in the recipe many marketers have cooked up for their marketing campaigns.
It’s helped to add clarity and honesty to the buying process, and is incredibly effective at supporting sales. However, it is still an example of the one-way communication between brands and their audience—a stance that is becoming obsolete…
Many brands are starting to understand the power of online communities. For consumers this is great news.
A thriving online community is one of the most dynamic ways to connect customers to each other and to you. Yet to have any sort of sustained success, you need to understand what motivates people to join your community in the first place…
4 Roads recently attended Verint Engage where we delivered several key sessions along the community tracks. Here’s a recap of the event…
Let’s start with a question. Would you like to be known for having a best-in-class customer service experience? For any organisation worth their salt, the answer will be a resounding yes. This is usually followed by “that’s all well and good, but will it be expensive to implement?”
Audience or customer engagement is one of those terms that seems to get bandied around everywhere at the moment. Engaged customers, organisations think, will result in a better return on investment. Tell Marketing to sort it out and we’ll reap the benefits! The pure truth is audience engagement IS essential to any digital strategy…
Khoros, formerly Lithium, is one of the most popular community platforms on the market. But (and it’s a big but) Khoros is one of the most expensive platforms on the market. Here are the top 3 alternatives…
User-generated content (UGC) is a key ingredient in the recipe many marketers have cooked up for their marketing campaigns.
It’s helped to add clarity and honesty to the buying process, and is incredibly effective at supporting sales. However, it is still an example of the one-way communication between brands and their audience—a stance that is becoming obsolete…
Many brands are starting to understand the power of online communities. For consumers this is great news.
A thriving online community is one of the most dynamic ways to connect customers to each other and to you. Yet to have any sort of sustained success, you need to understand what motivates people to join your community in the first place…
4 Roads recently attended Verint Engage where we delivered several key sessions along the community tracks. Here’s a recap of the event…
Let’s start with a question. Would you like to be known for having a best-in-class customer service experience? For any organisation worth their salt, the answer will be a resounding yes. This is usually followed by “that’s all well and good, but will it be expensive to implement?”
Audience or customer engagement is one of those terms that seems to get bandied around everywhere at the moment. Engaged customers, organisations think, will result in a better return on investment. Tell Marketing to sort it out and we’ll reap the benefits! The pure truth is audience engagement IS essential to any digital strategy…
