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Why Community User Generated Content Matters

User-generated content (UGC) is a key ingredient in the recipe many marketers have cooked up for their marketing campaigns.

It’s helped to add clarity and honesty to the buying process, and is incredibly effective at supporting sales. However, it is still an example of the one-way communication between brands and their audience—a stance that is becoming obsolete…

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Community Management: Understanding Why People Join Communities

Many brands are starting to understand the power of online communities. For consumers this is great news.

A thriving online community is one of the most dynamic ways to connect customers to each other and to you. Yet to have any sort of sustained success, you need to understand what motivates people to join your community in the first place…

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Building Brand Communities & Getting It Right

Imagine having customers who continue to remain invested in your brand and engage with you long after their purchase. This is a sign of a loyal brand community and some of the most successful brands are built around them.

How Will Customer Self-Service Portals Evolve in 2022?

Do you remember the days when you had no option but to call customer service for every query or issue? Long wait times and never-ending lift music were the banes of our life…

The Only 3 Quality Affordable Khoros Alternatives

Khoros, formerly Lithium, is one of the most popular community platforms on the market. But (and it’s a big but) Khoros is one of the most expensive platforms on the market. Here are the top 3 alternatives…

Why Community User Generated Content Matters

User-generated content (UGC) is a key ingredient in the recipe many marketers have cooked up for their marketing campaigns.

It’s helped to add clarity and honesty to the buying process, and is incredibly effective at supporting sales. However, it is still an example of the one-way communication between brands and their audience—a stance that is becoming obsolete…

Community Management: Understanding Why People Join Communities

Many brands are starting to understand the power of online communities. For consumers this is great news.

A thriving online community is one of the most dynamic ways to connect customers to each other and to you. Yet to have any sort of sustained success, you need to understand what motivates people to join your community in the first place…

Verint Engage 2022: Recap & Summary

4 Roads recently attended Verint Engage where we delivered several key sessions along the community tracks. Here’s a recap of the event…