AR/AI Interactive Digital Display sees 4 Roads shortlisted for a BIMA award

The team here at 4 Roads are pleased to announce we have been shortlisted for an award by BIMA in the Technology Above £70k category for our work with Hitachi Vantara on the development of an AR/AI Interactive Digital Display. Hitachi Vantara is part of the Hitachi Group, the 38th biggest business in the world. Every year, Hitachi Vantara runs a conference where it demonstrates to customers and partners what the next 12 months will hold. Ordinarily, Hitachi Vantara would ship and physically erect hardware racks to demonstrate its new solutions and their possible configurations at the conference. However, it wanted a new way to showcase its entire portfolio that would surprise and delight delegates. To achieve its aim, Hitachi Vantara needed a partner that could deliver a cutting-edge digital experience that would bring its project range to life in a new and exciting way.

Speaking as the shortlist was announced, 4 Roads Director Rob Nash said:

“I’m delighted 4 Roads has been shortlisted for a prestigious BIMA award as we continue our journey to become the UK’s best intelligent self-service agency.”

The digital experience 4 Roads created was an exhibition stand that incorporated stunning 3D visuals and artificial intelligence to allow delegates to interact with how a hardware rack solution would look once it’s created and in situ. By moving beyond a static demo model to a digital experience, customers and prospects of Hitachi Vantara could configure then visualise a racking solution customised to their exact requirements in much the same way as an automobile customer might configure the spec for their new car on a manufacturer’s website. Displaying the experience on the conference floor as a six-foot ‘totem’ touch screen display, Hitachi Vantara could engage delegates by letting them create their ideal solution configuration from its product range. The exhibit provided delegates with a complete understanding of how a solution would look and work. It also enabled delegates with an intuitive chatbot function that used artificial intelligence to answer basic questions about the product range, escalate complex queries to a sales representative, and book face-to-face appointments. Once a unique configuration had been created, the experience allowed delegates to store and send their unique solution specifications on their smartphone. 4 Roads supported the Hitachi event teams on-site during the event, not only to showcase how the solution worked to delegates and demonstrate capability, but to also drive traffic to the virtual rack on the stand. The BIMA Awards are taking place on Wednesday 18 September at IET London, Savoy Place.