The upgrade to Telligent 8.0 brought a series of enhancements to the BMA community site. They included:
- A move to a responsive design that empowered mobile and tablet users
- A new theme to improve brand consistency across the two sites
- Improvements to the Single Sign On (SSO)
- Configuration of Analytics dashboards
- Supporting BMA’s ongoing strategy for full integration and a seamless user-experience
The most significant improvement brought by upgrading to Telligent 8.0, says Stewart Atkins, the BMA’s head of digital communication strategy, was the move to responsive design.
Now, instead of directing mobile and tablet users to a mobile-optimised community site, the full site scales to suit the device on which it is being accessed.
pgrading to Telligent 8.0 enabled the adoption of a new ‘theme’ on the community pages. This meant a redesign could take place bringing greater brand consistency as the look and feel of the site was aligned more closely with that of the main Sitecore website.
The Telligent Community platform allows the BMA to develop safe and secure peer-to-peer professional communication. Upgrading the technology brought greater functionality, responsive design, and the ability to enhance both the usability and the user-experience of the site in the future.
“Currently, we have a website supported by communities, but we are a membership organisation and must be responsive to our members’ needs,” adds Stewart Atkins. “Over time I can see a shift in the balance where we will have greater engagement through the communities supported by the core advice and information content within the website.”
The BMA is already looking at ways to introduce wikis to its community pages, deepen levels of engagement, and enhance democratisation by devolving strategic control and ownership of some areas to sub-groups within the organisation.
In addition, the BMA will look to deepen integration between its two sites and introduce gamification and badging as well as using new analytical measures and CRM profiling to improve engagement.