4 Roads are global Verint partners and once again sponsoring Engage, their annual Customer Conference to showcase the newly developed Verint community. This years conference will be held in Orlando, Florida, USA from the 20th till the 23rd May 2019.
4 Roads founder and CEO, Robert Nash will be available on the 4 Roads booth, P-10, to demonstrate how 4 Roads have improved the Verint Online Community. By redefining the existing community site, it now now delivers a better and more engaging user experience to its customers, partners and employees.
With Any New Innovation, Adoption Is Key
Human beings are, by nature, wary of change. It’s a deep-rooted bias that has harks from ancient times when being the one who said: “I wonder if this Yak omelette would taste any better with a cyanide garnish” was a reminder for the village that perhaps plain old Yak was best.
When an organisation looks to deploy a new system or way of working, it’s natural for many to defer to their inner voice that worries things will be worse because it’s different. The mental process happens in a millisecond and most people are unaware it’s happened:
- It’s different, thus it presents a threat to my understood environment
- It’s a threat to my understood environment and therefore I should reject it
- I’ve rejected it which removes the difference and returns me to my norm
By 2020, customers will manage 85% of their interactions with an organisation without a human.
By 2025, Artificial Intelligence (A.I.) will account for 95% of all customer interactions with your organisation.
These two predictions by Gartner and Servion give a very clear indication as to where customer engagement is heading, especially at a time when competing purely on products and pricing in a competitive global market is tough.
Did you know a lot of your customers don’t want to speak to you? In fact, a 2018 Pega survey found that 57% actually dread it. Does this mean that once blooming relationship is over, and you’ve somehow offended your valuable audience beyond measure? Not in the slightest! It means your customer is evolving and it’s your job to evolve with them.
Ever heard of the 80/20 rule? It can apply to many areas of productivity but the basic premise is that 80% of your time doing low-value repetitive tasks is better spent focussing on the 20% of tasks that yield the best return for your efforts.
In the world of customer service, it’s not uncommon for a customer service rep to spend 80% of their time responding to common and repetitive calls or emails with the same information effectively making them (through no fault of their own) inefficient and probably somewhat demoralised.
If you’ve ever had to write a cheque in the last 12 months, you’ll have almost certainly reflected on how technology has changed this type of transaction for the better. You may also have considered how the 45 minutes trying to locate your cheque book in the first could have been more productively used.
The digital revolution has changed the mindset of us as consumers, as we embrace tools and technology that makes our lives more efficient and productive.
Nowhere is this more prevalent than customer service with the arrival of Intelligent Self-Service and the opportunities it brings.