Augmented & Virtual Reality

Powerful new tools brands can use to enrich customer experiences, reduce points of friction and add value at key moments of the customer’s journey.

AR & VR is reshaping how people will interact with brands over the next decade

The ability to connect the digital world to the physical world opens a whole new (virtual) world of marketing and sales channels. It can bring your products to life, tell your brand’s story and immerse customers in engaging interactions that ultimately lead to informed purchases.

Benefits Of AR & VR Experiences

We know first-hand how beneficial AR can be, and there is no doubt AR & VR will reshape how customers interact with the brands they buy from over the next decade.

Powerful Engagement

The ability to create unique, immersive experiences makes this technology an excellent tool for brands wanting to create those moments of powerful engagement. It provides a context that helps them create stronger associations in their mind (i.e. viewing how products look in their home rather than on a shop floor) and gives them a greater sense of ownership, exponentially increasing the likelihood they will make a purchase.

Reducing Friction

AR & VR can help customers overcome a key problem in the sales process; uncertainty. Digital trial runs allow people to visualise products in the exact context they are going to be used (e.g. how furniture fits in your home) before purchasing. Digital sampling is also significantly easier and faster for shoppers to try multiple products, which can lead to more product exploration.

Redefining Showrooms

When products can be configured with a wide range of features and options, it can make them difficult and costly to stock, yet there are no space constraints in immersive environments. This is where AR becomes a remarkably valuable sales tool. From lipstick to new cars, buyers can quickly visualise options not physically available to them, leading to customers spending more time on-site, and more time interacting with products.

Creating Convenience

By allowing customers to virtually ‘test drive’ a purchase, you make it convenient for them to decide whether an item is suitable for them and removes a huge purchasing barrier. And because AR is quick, easy and risk-free, they are more likely to explore more of your catalogue, and buy items they wouldn’t have ordinarily considered.

Product education

AR & VR is also an excellent tool for educating customers around the unique benefits of your product, especially for complex concepts or unique business decisions. By leveraging a visual experience, it becomes easier to understand and remember key pieces of information—like how your product prioritises sustainability, for example.

Isolated applications of AR & VR have been around for decades, but recently the technology unleashed its potential to become a powerful sales and marketing tool.

This shift was due to the rapid accessibility to a mass audience, causing mass adoption much faster than we’ve seen with previous technologies.

The majority of people now have an AR/VR enabling device right in their pocket … their smartphone.

And brands are recognising the massive opportunity this technology presents for enriching customer experiences, serving as a powerful new mechanism for companies to meet customers’ needs at scale.

What We Do

Whether you’re looking to engage your audience in new and exciting ways or looking to create seamlessly convenient experiences that consistently delight customers, it’s important that you execute your project to the highest possible standard.

Thats where we come in

What sets us apart?

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members in virtual communities that we have built.
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communities built, and counting.
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years of experience in online community software.

Our process

Be where your customers are.
Give them the tools to engage, explore and understand.
Establish yourself as a point of contact.
And watch the results flow in.


Understand the benefits of AR or VR, and allow us to show off our expertise and explain exactly what you can expect from us.


A demo environment, complete with custom branding, will show you the technology in action, and how it can change how you interact with customers, forever.


Ready to get started? Our UX design team will create the framework of your bespoke solution, unique to your business goals and requirements.


We will build your approved solution, broken down into individual sprints, so that we can work agiley, responsively and transparently.

Case Studies

Nordic Semiconductor

4 Roads was selected as the Verint partner
responsible for the new community build and a seamless migration, which involved porting all user information and ticketing details from two existing systems to the Verint system. This included transferring user scores, reputation details, 30,000 forum posts and all personal information.

Read More »

House Of Hackney

4 Roads has elevated House of Hackney’s bespoke design consultation service with a new digitally enabled customer experience tool. Customers will now be able to see how best selling items such as fabric and wallpaper look on a true-to-life scale, before making a purchase.

Read More »

Let us show you what SocialStack can do.

Contact us today, and together we can create a virtual event experience that surprises and delights your customers.

Take a look at our latest news & blogs

Verint Engage 2022 Keynote

Verint Engage 2022: Recap & Summary

Imagine having customers who continue to remain invested in your brand and engage with you long after their purchase. This is a sign of a loyal brand community and some of the most successful brands are built around them.

Read More »

Get in touch

At 4 Roads, we have built virtual experiences for organisations of all sizes, across a range of sectors. Tell us about the challenges you’re facing, and the goals you’d like to achieve. We can walk you through the possibility of leveraging SocialStack, and how it can help you to make your mark. Get in touch, and together we can get started.