"To our knowledge, there’s no-one in the print world currently using Augmented Reality this way. That means we can provide Reynolds with a genuine competitive edge and support them as their needs change."
The addition of the AR marker functionality to the app has already allowed Reynolds Press to create a 3D image of an exhibition stand and, as a result, win a lucrative new piece of business. Presenting the client with a rendering 4 Roads created, of how their exhibition stand could look, using AR technology, was a significant factor in Reynolds winning the new client.
However, perhaps the most exciting result of the AR development project is the way in which it has opened previously unexplored markets for Reynolds Press.
“In our world, value lies in speed and certainty,” adds Steve Ray. “This technology has the potential to expand our brand and services into new areas. For example, this application could accurately demonstrate to a potential client how a new vehicle livery could look. That’s all very exciting for us.”
Speak to James about your digital requirements
Check out more of our latest work
Guild of Sommeliers Digital CommunityBespoke development, Community platform
Hitachi Vantara’s Artificial Intelligence Event SolutionBespoke development, Enterprise websites
Craft Beer Rising’s Bespoke Digital SolutionBespoke development, Enterprise websites
Box-It Central’s Website Restructure and RedesignBespoke development, Enterprise websites
Reynolds Press’ Augmented Reality AppBespoke development
Nordic Semiconductor’s Customer Support CommunityCommunity platform, Enterprise websites
British Dental Association’s Advanced Calendaring SystemBespoke development, Community platform
Dog.com’s online communityCommunity platform, Enterprise websites
Inbuilding Online CommunityCommunity platform
Vetsurgeon online communityCommunity platform