"To our knowledge, there’s no-one in the print world currently using Augmented Reality this way. That means we can provide Reynolds with a genuine competitive edge and support them as their needs change."
The addition of the AR marker functionality to the app has already allowed Reynolds Press to create a 3D image of an exhibition stand and, as a result, win a lucrative new piece of business. Presenting the client with a rendering 4 Roads created, of how their exhibition stand could look, using AR technology, was a significant factor in Reynolds winning the new client.
However, perhaps the most exciting result of the AR development project is the way in which it has opened previously unexplored markets for Reynolds Press.
“In our world, value lies in speed and certainty,” adds Steve Ray. “This technology has the potential to expand our brand and services into new areas. For example, this application could accurately demonstrate to a potential client how a new vehicle livery could look. That’s all very exciting for us.”
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