Craft Beer Rising (CBR) is a combined trade show and public event to promote the burgeoning craft brewing industry. Its annual three-day event is the UK’s biggest craft beer festival.
As part of its growth strategy, CBR needed to take several manual administrative processes that had become challenging to manage and automate them
through digital technology.
Through automation, the organisers hoped to ensure a simpler and more effective user experience for trade partners, to improve productivity, and to make a significant saving on staffing and other overheads that could be reinvested into the business.
To help CBR move beyond spreadsheet management, 4 Road first built a clickable demo of the bespoke solution it would eventually create in full.
From the demo site, 4 Roads was able to build out the full exhibitor site and integrate it with CBR’s public-facing WordPress website and its HubSpot CRM system.
The new site was launched in time for it to be used as part of the trade promotion of CBR18, which took place over three days in February.
The destination now offers a great digital experience to replicate the great live experience of the event itself and creation of the bespoke site for exhibitors has brought CBR marked benefits in many areas.
Multiple, manual process have been removed and in doing so reduced CBR’s dependence on staff to key in vital data. Greater automation and a self-service facility for trade partners has also reduced the potential for mistakes.
The new tool has also brought CBR greater insight into the user journey through integrations with HubSpot CRM and the addition of bespoke reporting.