The British Medical Association (BMA) was founded in 1832 and is the trade union and professional body for doctors and medical students in the UK. In a time of extraordinary change in the medical profession, it was necessary for the BMA to upgrade its digital properties to enable it to meet the changing needs of its membership.
4 Roads was asked by digital agency Precedent to help develop the BMA’s community website so doctors and medical students could more easily connect with peers and share information in a safe and secure environment.
As a globally-recognised Telligent partner, 4 Roads provided expert guidance to Precedent on the integration of the community platform with the Sitecore website. Precedent then engaged 4 Roads again – this time to upgrade the BMA community to Telligent Community Version 8.0. Upgrading the technology brought greater functionality, responsive design, and the ability to enhance both the usability and the user-experience of the site in the future.
The BMA has seen impressive and significant growth in its community following the upgrade. In the year to July 2015, the number of registered users has increased from 2,421 to 7,916 – growth of 227%. Unique monthly visitors have increased 100% from 11,093 to 22,215, with monthly referrals from social media up 186% from 4,555 to 13,029. By July 2015, the BMA had 57 groups on its community pages, up from 24 in the same month in 2014 – growth of 138%. Improved engagement and a larger membership within the community means activity spills into other areas of the site and, more so, means the BMA is encouraged to continue the development of its communities.