The Heavenly Cake Company

The London-based husband and wife team behind The Heavenly Cake Company brought to life their passion for food and a desire for indulgent treats that fit their vegan lifestyles. They developed a range of homemade, vegan delights that are free from eggs, dairy, wheat, soya, GM-ingredients and nuts. In 2007, they experienced a surge in orders thanks to word of mouth marketing within the vegan, vegetarian and ‘free-from’ communities. Distribution also increased, with listings in selected health food stores and trendy eateries in London and south-east England.

Seeking to capitalize on the growing wave of interest, they sought to redesign their old, static website with one that would allow them greater control over it's content. Four Roads proposed an implementation of Graffiti CMS application from Telligent, with a custom theme based on a design provided by Third Pixel. Thanks to Graffiti's flexible skinning engine and simple configuration, the entire site was developed in under two weeks, featuring an elastic layout built with valid CSS.

The Heavenly Cake Company is very happy with the new design and functionality and are already planning additional features including e-commerce capabilities.