Get a Digital Consultation with our Experts

Why bother with a digital consultation?

4 Roads photo of client meeting for digital consultation

Delivering the best digital experience to your audiences is everything –  but it all starts with a high quality digital consultation.

Whether you are dealing with customers, prospects, partners or employees, businesses today with benefit from a digital consultation to help them simplify, modernise and automate their engagement solutions to help drive:

  • Deeper loyalty
  • Enhance business performance
  • Accelerate processes
  • … and position their brand above their competitors

Technology has fundamentally transformed how we work, shop and connect with each other. Digital innovation is now essential for business survival.

Our digital consultation can provide you with a summary of where your brand ranks against the available opportunities.

Use of Process Automation
35%
Use of Artificial Intelligence
60%
Your Public-facing Social Media
85%
Your Internal Tools
65%
Use of Machine Learning
45%
Use of Intelligent Self Service Opportunities
75%
Effective Management Policies
42%

Why choose 4 Roads?

Why choose 4 Roads for your digital consultation?

We have over 20 years experience in developing engagement solutions for a wide range of clients including Hitachi Vantara and the British Medical Association.

4 Roads understands the needs of the modern business environment – we use the latest technology to create digital spaces and solutions that seamlessly blend the entire customer experience.

We partner with clients on three continents who trust us to help them improve their multi-channel online presence.

Prefer to talk?

Contact us on  0808 189 2044 to discuss your digital requirements.

Our Testimonials

Using Personas to Understand your Audience

An often-used tool for getting to know your audience better is to use personas – allowing you to essentially put yourself into the shoes of the people who your brand interacts with, or your prospects.

Start with a simple top five user types

Start by identifying the top five types of people who interact with your brand. For instance, one of your typical customers could be a busy single parent. Another might be someone who is dependent upon benefits and stands to be affected by a proposed change in the way your processes work. You can even give each of your personas a name, set an age for them and add other details about them to help you visualise your customers better. We can help you with persona development as part of our digital consultation.

Next, identify the journey for each persona

One way to help understand how your personas use your services is to use the following technique:

  • I am …
  • I want to …
  • So that I can …

For example:

I am a busy single parent with a special needs child. I want to find suitable childcare providers that can accommodate my child’s needs, so that I can return to work with piece of mind and assurance that my child is well cared for.

From our Blog

The ROI of Better Community Management

How to Capture the Real Value You’re Missing

Return. On. Investment.

Three simple words that are often the cause of a huge amount of confusion and angst when it comes to measuring the value of a community. When an organisation has invested a good chunk of the budget in a platform, recruited a community manager or team, trained the team and resourced for some ongoing design and development time it’s important to understand what that investment means and why it is worthwhile to the business.

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The Incredible Power of Search for Online Communities

Why Your User-Generated Content is an SEO Goldmine

Online communities have rapidly positioned themselves as one of the most powerful ways you can build a trusted brand, provide leading customer service and lower costs engaging with your audience.

However, in an age when original content is king and Search Engine Optimisation (SEO) is hard fought and hard won, online communities provide a plethora of ways to enhance traditional channels and step ahead of your competition. Let’s look at some examples.

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The Cost of Managing the Customer Experience

Understanding The Costs of an End-to-End Journey

Let’s start with a question. Would you like to be known for having a best-in-class customer service experience?

For any organisation worth their salt, the answer will be a resounding yes. This is usually followed by “that’s all well and good, but will it be expensive to implement?”. That’s an important question to ask when any significant shift to a new system, process or innovative approach usually comes with a sunken cost.

But what is the hidden cost of continuing with an archaic, underperforming customer service experience that continues to miss opportunities across the entire customer experience journey to delight audiences and build brand loyalty?

More importantly, do you know how much these costs are?

Read More