Get a Digital Consultation with our Experts

Why bother with a digital consultation?

4 Roads photo of client meeting for digital consultation

Delivering the best digital experience to your audiences is everything –  but it all starts with a high quality digital consultation.

Whether you are dealing with customers, prospects, partners or employees, businesses today with benefit from a digital consultation to help them simplify, modernise and automate their engagement solutions to help drive:

  • Deeper loyalty
  • Enhance business performance
  • Accelerate processes
  • … and position their brand above their competitors

Technology has fundamentally transformed how we work, shop and connect with each other. Digital innovation is now essential for business survival.

Our digital consultation can provide you with a summary of where your brand ranks against the available opportunities.

Use of Process Automation
Use of Artificial Intelligence
Your Public-facing Social Media
Your Internal Tools
Use of Machine Learning
Use of Intelligent Self Service Opportunities
Effective Management Policies

Why choose 4 Roads?

Why choose 4 Roads for your digital consultation?

We have over 20 years experience in developing engagement solutions for a wide range of clients including Hitachi Vantara and the British Medical Association.

4 Roads understands the needs of the modern business environment – we use the latest technology to create digital spaces and solutions that seamlessly blend the entire customer experience.

We partner with clients on three continents who trust us to help them improve their multi-channel online presence.

Prefer to talk?

Contact us on  0808 189 2044 to discuss your digital requirements.

Our Testimonials

Using Personas to Understand your Audience

An often-used tool for getting to know your audience better is to use personas – allowing you to essentially put yourself into the shoes of the people who your brand interacts with, or your prospects.

Start with a simple top five user types

Start by identifying the top five types of people who interact with your brand. For instance, one of your typical customers could be a busy single parent. Another might be someone who is dependent upon benefits and stands to be affected by a proposed change in the way your processes work. You can even give each of your personas a name, set an age for them and add other details about them to help you visualise your customers better. We can help you with persona development as part of our digital consultation.

Next, identify the journey for each persona

One way to help understand how your personas use your services is to use the following technique:

  • I am …
  • I want to …
  • So that I can …

For example:

I am a busy single parent with a special needs child. I want to find suitable childcare providers that can accommodate my child’s needs, so that I can return to work with piece of mind and assurance that my child is well cared for.

From our Blog

Artificial Intelligence For Customer Engagement

By 2020, customers will manage 85% of their interactions with an organisation without a human.

By 2025, Artificial Intelligence (A.I.) will account for 95% of all customer interactions with your organisation.

These two predictions by Gartner and Servion give a very clear indication as to where customer engagement is heading, especially at a time when competing purely on products and pricing in a competitive global market is tough.

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connected customer

Keeping Up With The Connected Customer

Did you know a lot of your customers don’t want to speak to you? In fact, a 2018 Pega survey found that 57% actually dread it. Does this mean that once blooming relationship is over, and you’ve somehow offended your valuable audience beyond measure? Not in the slightest! It means your customer is evolving and it’s your job to evolve with them.

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Knowledge Management

Applying Knowledge Management To Improve Customer Experience

Ever heard of the 80/20 rule? It can apply to many areas of productivity but the basic premise is that 80% of your time doing low-value repetitive tasks is better spent focussing on the 20% of tasks that yield the best return for your efforts.

In the world of customer service, it’s not uncommon for a customer service rep to spend 80% of their time responding to common and repetitive calls or emails with the same information effectively making them (through no fault of their own) inefficient and probably somewhat demoralised.

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