Get a Digital Consultation with our Experts

Why bother with a digital consultation?

4 Roads photo of client meeting for digital consultation

Delivering the best digital experience to your audiences is everything –  but it all starts with a high quality digital consultation.

Whether you are dealing with customers, prospects, partners or employees, businesses today with benefit from a digital consultation to help them simplify, modernise and automate their engagement solutions to help drive:

  • Deeper loyalty
  • Enhance business performance
  • Accelerate processes
  • … and position their brand above their competitors

Technology has fundamentally transformed how we work, shop and connect with each other. Digital innovation is now essential for business survival.

Our digital consultation can provide you with a summary of where your brand ranks against the available opportunities.

Use of Process Automation
35%
Use of Artificial Intelligence
60%
Your Public-facing Social Media
85%
Your Internal Tools
65%
Use of Machine Learning
45%
Use of Intelligent Self Service Opportunities
75%
Effective Management Policies
42%

Why choose 4 Roads?

Why choose 4 Roads for your digital consultation?

We have over 20 years experience in developing engagement solutions for a wide range of clients including Hitachi Vantara and the British Medical Association.

4 Roads understands the needs of the modern business environment – we use the latest technology to create digital spaces and solutions that seamlessly blend the entire customer experience.

We partner with clients on three continents who trust us to help them improve their multi-channel online presence.

Prefer to talk?

Contact us on  0808 189 2044 to discuss your digital requirements.

Our Testimonials

Using Personas to Understand your Audience

An often-used tool for getting to know your audience better is to use personas – allowing you to essentially put yourself into the shoes of the people who your brand interacts with, or your prospects.

Start with a simple top five user types

Start by identifying the top five types of people who interact with your brand. For instance, one of your typical customers could be a busy single parent. Another might be someone who is dependent upon benefits and stands to be affected by a proposed change in the way your processes work. You can even give each of your personas a name, set an age for them and add other details about them to help you visualise your customers better. We can help you with persona development as part of our digital consultation.

Next, identify the journey for each persona

One way to help understand how your personas use your services is to use the following technique:

  • I am …
  • I want to …
  • So that I can …

For example:

I am a busy single parent with a special needs child. I want to find suitable childcare providers that can accommodate my child’s needs, so that I can return to work with piece of mind and assurance that my child is well cared for.

From our Blog

audience

Who Is Your Brand’s Audience?

Who Is Your Brand’s Audience? Community Sets The Tone

As a brand, you probably have a pretty good idea of what your company stands for and how it positions itself in the market for its audience (if you don’t, there’s some work to be done)! No doubt you have some form of branding guidelines, a corporate mission statement and perhaps even some in house culture documentation on what your team is about.

Here’s the real question though: do your customers see your brand in the same way?

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AI

Embrace AI But Do The Unexpected

Embrace AI But Do The Unexpected: How To Rebuild Trust In Your Customers

If you’ve been following our recent blogs, you’ll know we see Artificial Intelligence (AI) and Intelligent Self-Service (ISS) as a huge growth area for communities and customer service teams.

Certainly, as technology continues to evolve it will empower customers to help themselves resolve their challenges quickly and effectively. The role of the customer service team will shift as there is no longer a requirement for the customer to spend time on hold waiting to speak to a team member to solve a large percentage of their general enquiries.

Read More