Could you benefit from a website audit?
Are you getting enough website visitors? Frustrated nobody is sharing your blog posts? Email subscriber list a bit thin on the ground? Would you like to increase the number of visitors and convert more into paying customers?
Wouldn’t you love to see more sales coming in to your website?
There really is no shortcut to a winning website, but there are proven strategies and tactics you can use, to get visitors onto your site who actually want what you’ve got to offer. If you’re considering ways to get more qualified traffic and boost your email list, an audit of your website should be your first priority.
What is a website audit?
A website audit is an essential measure to evaluate the effectiveness and performance of a website and it presents a business with an exceptional opportunity for growth online. It should cover a number of factors, including both high impact to low impact factors, based on how much they can influence the way the website converts visitors into leads and customers and ranks that website in search engines.
Think of it as the website is being evaluated against a very comprehensive checklist of factors such as design and branding, mobile, video usage, USP’s, reviews, call to actions (CTA’s), social media, page content, keywords, page speeds and more.
This evaluation will highlight any problematic areas that need improvement and an action plan of how to correct them, including recommendations of what needs to be fixed (because it is wrong) and what needs to change so that the performance of the website is improved.
A website audit is the first step in a comprehensive web strategy, which can be built once, the site’s performance has been evaluated.
Why you should audit your website
Think of it this way, you wouldn’t expect a doctor to prescribe you medication without giving you an evaluation of your symptoms, first, right? Just in the same way, you can’t get more traffic to your website if you don’t know what’s keeping the traffic away in the first place.
By thoroughly evaluating every aspect of your site, you can keep your website up-to-date with the latest developments in digital marketing and on top of the competition, plus:
- Improve your website’s ranking in search results
- Attract more website visitors
- Convert more website visitors into paying customers
- Enhance user experience and usability
- And so much more
You can then also create a strategic digital plan that supports your overall business goals.
How often should you audit your website?
The online world changes very quickly and what is working today may not work in 6 months from now, so it is necessary to perform regular website audits (at least 2 times per year) to ensure that your website is up-to-date with the latest developments.