How to Capture the Real Value You’re Missing
Return. On. Investment.
Three simple words that are often the cause of a huge amount of confusion and angst when it comes to measuring the value of a community. When an organisation has invested a good chunk of the budget in a platform, recruited a community manager or team, trained the team and resourced for some ongoing design and development time it’s important to understand what that investment means and why it is worthwhile to the business.