We are delighted to share the first in a news series of guest blog posts, from Laura Johnson, Social Media and Content Manager at Follr.
Kicking off this content partnership, Laura provides us with 7 tips for promoting your online community.
Congratulations! You’ve taken the plunge and decided to start an online community. Hopefully your next step is to focus on growth and retention. To do that, you need to get your community out there by promoting. Read on for seven easy ways to do just that!
1. Create a Short Video
Create a short video in which you introduce yourself and the community and elaborate on why you started this journey. It doesn’t need to be particularly long or fancy – 2-3 minutes will do. Simply visualizing you, the face of the community, will entice potential new members to join and give a much-appreciated sense of transparency. Embed it in the welcome text of your community and your email invitations (See #2).
2. Invite Your Target Audience
If you’ve decided to create a community, hopefully you already have an idea of who your members will be and have a target audience in mind. Once you have email lists, send a thoughtful, well-constructed invitation with a link to join and brief overview of your community’s focus and features. Follr’s power email capability makes this so easy.
3. Make your Business Card & Email Signature do Double Duty
This may seem like a no-brainer, but not nearly enough community managers do this: add your community link to your business card and email signature. This is a great way to make all types of people aware of your community and a great conversation starter when you exchange business cards at networking events. If you ask me, business cards and resumes are slowly but surely becoming obsolete thanks to platforms like Follr and LinkedIn so take advantage of email and add your link there too.
4. Get Involved in Similar Communities
Visit blogs, groups and forums where your target audience is likely to be hanging around. Introduce yourself and join the conversation. Once you’re established in the community, casually invite members to take a look at a piece of content or a post on your community to entice them in.
5. Take Advantage of Existing Followers
Take advantage of any traction you have on other social media platforms and blast out your link there. Facebook, Twitter, LinkedIn, Instagram, and don’t forget your Facebook and LinkedIn groups as well. P.S. Use that hashtag!
6. Use a Hashtag
This seems simple but come up with one short hashtag for your community and use it religiously. Photos, updates, content, you name it – it should all be searchable by your community hashtag. Check out more great things to do with hashtags.
7. Send Newsletters
Weekly or bimonthly send out a short newsletter via email to your members. Let them know what’s going on in the community, highlight new members and give the community a heads up on upcoming events or promotions.
Do you run or own an online community and are you promoting your online community in a different way which is isn't listed here? Please share what is in your community promotions arsenal in the comments below.
This post was authored by Laura Johnson of Follr and the original blog post can be seen on the Follr Blog.