How Engaged Customers Raise Revenue
Audience or customer engagement is one of those terms that seems to get bandied around everywhere at the moment. Engaged customers, organisations think, will result in a better return on investment. Tell Marketing to sort it out and we’ll reap the benefits!
The pure truth is audience engagement IS essential to any digital strategy; the inconvenient truth is that it takes more than a memo to one team to deliver it successfully. To have a meaningfully positive business impact, engagement should be implemented and measured across your entire company.