We know that Sitecore is more than just a CMS (content management system). Used correctly, the Sitecore Experience Platform can become a powerful acquisition and engagement tool.
Sitecore is a global leader in customer experience management. The Sitecore Experience Platform puts your customers at the heart of everything you do. As the central system in your engagement plan, it lets marketers own the experience they deliver to their customers and prospects. Sitecore Experience provides a plethora of tools that provide personalised, measurable brand experiences. Marketers are able to join up the customer journey across every customer touch point to provide greater customer-insight within one single view and consequently, improve sales with better-qualified leads, increase conversions and create customers for life.
Knowing your customers is the first step of digital business success. By promoting, tracking, testing and analysing content performance, Sitecore Experience makes your marketing campaigns more insightful than ever. It allows you to deliver the right experience, exactly when, where and in the format each user profile requires – the central component in delivering consistent, connected experiences.
Sitecore Experience also unleashes the power of engagement analytics. By setting goals, you can measure the value of visits, goal conversions and ROI of any campaign. This means you can see in real-time, what works well and what doesn't, making improving under-performing activity easier than ever.
By combining web content management, web analytics and marketing automation for enhanced customer engagement and personalisation, we can transform your Sitecore based website into a lead generation and optimisation engine.
How does that sound?
Plus, here at 4 Roads, we help organisations manage the transition into using the Sitecore Experience Platform. From implementation, to training to on-going support, we can help get your engagement strategy firing on all cylinders.
So, if you would like a joined-up customer engagement strategy, which touches multiple channels, and your customer engagement to go through the roof, request a personalised Sitecore demo today.
Alternatively, you can read more about our partnership with Sitecore on our blog.