Are you giving your most powerful marketers a chance to speak?

Like it or not, on the web your brand belongs to your customers.

Millions of opinions, reviews and conversations are shared online every day. And every day these interactions influence the buying decisions of millions of others.

Social commerce helps you to gain leverage from these conversations – and use the benefits of social networks and social media to improve your bottom line.

4 Roads create environments where people can engage with your brand and build communities around your products. That way you can take the “marketer” out of your marketing – and let customers tell each other about products they like.

(It's not as frightening as it sounds. Around 82% of all feedback online is positive.)

Today consumers want – and expect – brands to deliver social features, including:

• Product ratings, reviews and feedback
• Wish-lists, favorites, Q&A functions
• Discussion forums, chat rooms, blogs
• User profiles and personalised pages
• Coupons, referrals and subscriptions
• How-to videos, podcasts, video uploads
• User-generated content, tags, feeds

4 Roads enables you to add all of these functions and more to your site and start catering to the next generation of online consumers.

Why Social Commerce?

Customers trust voices that sound like their own (Edelman Trust Barometer, 2007). They tune out marketing speak, corporate talk and the opinions of critics.

So, in a world where marketing is resisted, social commerce works by letting customers do the marketing themselves. Think Amazon and eBay – companies which marry the social to the commercial with reviews, profiles and user groups.

With social commerce, you can expect:

• More conversions, more sales - proven ROI and sales increases

• Loyal customers – turn consumers into fans

• Operational savings - fewer product returns, lower customer service costs

• Improved products and services – free feedback and market research

• More site visitors - drive search traffic to your site through user-generated-content

• Measurable metrics – track your ROI at every stage

How product reviews can boost your sales
Why use Commerce?

Why use Commerce?

The Social Commerce difference – it's measurable.

The recession bites big holes in marketing budgets. You need justifiable, inexpensive marketing channels that deliver maximum ROI. Definable metrics have therefore become a must-have, not a happy bonus.

Social commerce isn't like traditional media or “Web 1.0”. You don't pay for eyeballs or clicks.

However, it's possible to track every sale created by your social commerce initiatives. 

4 Roads uses the Telligent Community platform – the most stable, reliable social software available. With this comes Harvest Analytics – a powerful tool for measuring your ROI.

If you're looking for clearly defined marketing metrics, 4 Roads social commerce can help you measure every step you take.

How Harvest Analytics tracks and measures ROI
How 4 Roads can manage your social commerce campaign