Evangelists and Influentials – Why They Matter
Getting your product to the people that make a difference
If someone loves your product, let them tell the world about it.
As shown by the power of online reviews, customers trust the opinions of other customers. And someone who's enthusiastic about your brand will want to spread the word.
If your product reaches the most social, active people on the web, then they'll do your marketing for you. Their natural, credible voice is worth more than the polished words of advertisers and brand specialists. As marketing guru Seth Godin says - talk to the people who are listening, and they'll tell their friends.
These passionate, social customers are known as evangelists.
4 Roads creates the right environments for their opinions to be heard, and then acted on. We can add and customize Telligent Community's social features such as:
- Reviews
- Blogs
- User profiles
- Wishlists
- Referrals
- Forums
- Media galleries
In fact, you could call Four Roads a team of Telligent Community evangelists.
Follow the influentials...
Sometimes it's not enough just to have users who love your product. You need to reach the small set of people whose opinions and ideas carry extra weight. The mavens, the leaders – the influentials.
Appeal to the influentials (and help them communicate with others via reviews, forums, referrals etc.), and they could persuade new people to becomes fans of your brand.
There are other general types of social media user. Of course, you can categorise your customers any way you want – and 4 Roads can help you do this.
Telligent's Harvest Analytics gives you the power to identify and track all of the users in your community – from evangelists and influentials to listeners and observers. This information is extremely valuable for measuring ROI and making informed decisions about your community and your products.
We'll create the space for interactions. All you have to do is allow for open and compelling conversations to take place.
Get a customized social commerce solution today