The Social Business Cookbook

The Social Business Cookbook offers unique advice on ingredients, tools and methods needed, to make your business truly social. 

This book is written in support of the Social Business Cookery Class - a half day seminar, designed to guide you through the planning stage of your online community project.

The Social Business Cookbook sets out:   

  • Ingredients and recipes - devise your own blueprint for your social business path
  • Methods - identify key business strategies that map to your audience's motivations 
  • Tools - matched to the ingredients and methods you have selected
  • Proof of the pudding - outcomes with relevant ROI.

  • This resource also uncovers successful recipes from customer and employee communities from commercial and non-profit organisations.

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