This Slideshare presentation from Sitecore shows how data silos are killing context and conversations.
- Data silos should be the sworn enemy of every customer-centric business
- Context Marketing (right time, right channel, right place) doesn’t have to be tough especially once you understand what might be getting in your way
- You have the power to deliver the truly personalised customer experiences you’ve always wanted to create
This Sitecore resource is a must read for anyone that is looking for a more value based relationships with their customers.