Dog.com

Dog.com is part of an extensive set of web properties owned by TABcom. The bare-bones community forum, segregated from the primary e-commerce site, and with little social functionality, needed to be restored as a primary destination for dog owners worldwide.

The 4 Roads team were able to transform Dog.com into a site delivering the best consumer experiences on the market and crucially, help translate this into increased sales.

The new Dog.com site serves the needs of users by providing great content, anchored by an engaging community. This differentiates Dog.com from its competitors, allowing the business to get much closer to end-user. By engaging with consumers in an area of passion, Dog.com addresses their problems in an authentic way, which is sympathetic to their needs and opens up a whole new space for social commerce. 

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