Social Commerce is based on incorporating various communal aspects of the social media and online community world into the online shopping experience. Providing new ways to for people to interact throughout the purchasing process stimulates organic referrals and increased spending habits.
Looking beyond traditional wish lists, product review and rating capability there are tighter linkages to embrace that not only promote your products but also the growth of your community membership.
Social Commerce is perpetuated by the human instinct to promote best of breed products and services and share experiences for the benefit of others. In this capacity, Social Commerce continues to set standards and drive new features that reinforce a seller beware market. People are now inquiring, sharing and discussing their buying experiences more than ever.
For the consumer market as a whole the impact of this is tremendously beneficial as it drives the improvement of goods and services. Equally, if not more beneficial, is the feedback mechanism it provides to manufacturers, vendors and e-tailors with regard to quality, durability and enhancements.