Posted 18 Jun 2009 4:51 AM by Mark Courtney

This month marks a significant milestone in our continued pursuit to strategically partner with our customers to bring fresh and innovative online community concepts to life.  In partnering with the Jacksonville, FL based advertising agency  St. John & Partners (http://www.sjp.com), we are delighted to announce the launch of Jane Nation (http://www.janenation.com).

Jane Nation represents the ongoing segmentation of social networks and online communities that focus on the personal interests, needs and real-life matters of a select demographic.  As the larger social networks continue to provide a pool of  people who are connecting on various levels, we see a big shift in emerging community concepts that provide meaningful, more personal venue for connecting and communicating with individuals who share similar life experiences.

Jane Nation is a community where women of all ages and life stages come to find information, inspiration and the invitation to affect change in their world.

"While the community will be open to adult women of all ages, we believe our sweet spot will be women in their mid-30s – 60s who are experiencing some kind of life event that has affected them physically, mentally, spiritually or emotionally. They are looking for one of three things:
 
1)    Information to help them make decisions or affirm the ones they have already made

2)    Connection with others who are currently going through what they are experiencing or have gone through it

3)    Influence - to help others based on their own experience and/or to have a voice in the marketplace"  - Lisa Beatty, VP Cultural Strategist and JaneNation.com Visionary, St. John & Partners

Through this channel, St. John & Partners is demonstrating their commitment to listening to and understanding what truly interests and provides perceivable benefit to the Jane Nation audience.  A deeper understanding of the culture of women facing life events that impact them as individuals, consumers and influencers is meaningful in creating better products, services and opportunities for new markets.

As an ongoing strategic technology partner, Four Roads provided the creative design, custom development and integration services for Phase 1 of the Jane Nation community.  In addition, our soon to be released calendar and event management product offering (Chronos) was also implemented as part of this initiative. 

As the community continues to grow, we look forward to working with SJ&P to identify areas where Four Roads Telligent Community solution stack adds additional value through promoting organic membership growth (Nexus) , reducing TCO (CS Publisher) and creating new efficiencies.  We are delighted to be a part of the Jane Nation project and the growth of our partnership.

Thank you SJ&P for selecting our team for this project! :)

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Filed under: news, Calendar, Products, Announcements

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