We all know, because it’s frequently drummed into us, that social media holds the key for brands to engage a wider audience and benefit from the social interactions of vocal brand evangelists. But, thinking about this in more detail, how does this...

This year we will be showcasing our most recent community to launch - the world’s largest online network in the world for education professionals at the exclusive Sitecore Digital Trendspot event. Digital Trendspot is a one-day event dedicated...

I was recently asked this question for inclusion in a white paper. I thought I would write a blog post on the subject because my answer ended up being more lengthy than I first planned. To first understand how social networks and communities work together...

Here are few questions asked frequently by companies: “Do we have to invest and spend our resources on testing?” “Will the tests produced have a direct impact on customers?” Many often see this as a low value task, as it doesn't...

One of the recent changes at 4 Roads is our new membership to the Sitecore partner program. I want to take some time to explain why we have done this and how it fits with our social experience. The Telligent Evolution platform is a great social building...

On Wednesday 6th March at 3.00 GMT, Jonathan Brayshaw, client strategic marketing advisor at 4 Roads will host a free webinar in association with Sitecore and Marketing Week. The webinar titled, beyond social media - socialising the enterprise to surprise...

Every year I try to do something to challenge myself. I can tell you already that next year’s goal is a full Iron Man (consists of a 2.4-mile (3.86 km) swim, a 112-mile (180.25 km) bicycle ride and a marathon 26.2-mile (42.2 km) run )and now that’s...

We recently commenced implementation of a mobile-oriented interface for a client and as a result, we had a need to be able to access the local development environment from various mobile devices for testing purposes. Achieving this required a few workarounds...

Much is made of the role of community in developing deep relationships with customers, supporters or members and in improving your services and generally staying relevant and current – but it can have a wider role as well. Your community can help...

Jonathan Brayshaw, Managing Director, Original (a Four Roads partner) © 2012 Original Agency Limited As the old saying goes, you would have to have been living on a deserted island, or frankly, mars, to have avoided all the hype about social...

Social media platforms are vast and new technologies are forming around the social web every day. Whether it’s Twitter, Facebook, Pinterest, blogs or forums, they are accessible to everyone, at any time. This makes it a vital tool to be used in...

… Over half the U.S. and European populations own smartphones, and 87% of

… Social has the power to reveal opportunities we didn’t know where there,

The Federal Communications Commission had (yet again) proposed to tax broadband Internet service in the same way they tax phone services.  After public outcry over the issue, however, they’ve backed off on the idea. This has ...

Are you sure that all the applications you install on Facebook are secured? You better think twice, as some of them can post things to your account without your permission.

Much buzz has been created by reports that US presidential candidate Mitt Romney’s tax returns have been hacked.

I distinctly remember queuing up at a payphone in NYC where I was living on…

As more and more businesses offer a credit facility to their clients it is important that they are aware of exactly to whom they are offering that credit and the credit history of that person or business.

You have a killer idea. You practice your elevator pitch and all of your friends…

Two economists at the University of California, Berkeley have published a study in the Economic Journal showing how online reviews can affect a restaurant’s business.  The study focused on 300 San Francisco restaurants and used ...

The controversy regarding patents infringement between Apple and Samsung has been finally put to an end, as most of the jury were convinced that Samsung did copy ideas from Apple. After a long deliberation, the jury ...

Efforts made to enhance weather applications have been constantly evolving to ensure that tracking weather-related events is as accurate and up-to-the-minute as possible. With this in mind, Intellicast’s iPad Weather Map application has been updated to...

Listening isn’t enough. Marketing and advertising are now a conversation,…

Fellow stockholders and change agents, Bazaarvoice is more committed…

Sometimes, you just want to find something to do.  Maybe your weekend is free or you’ve got the rest of the day open and are just wondering where you can go that’s not “same old, ...