About Us

Launched in 2007 4 Roads has been dedicated to helping its customers build a dynamic web presence using social media and commerce. We aim for the highest level of customer satisfaction in our projects and pride ourselves on our professional acumen. Our customers range from venture capital start-ups to giant corporations, but with one thing in common; they recognize the importance of social media in modern web development and have discovered 4 Roads ability to deliver sites of real world value on time and within budget.

Leadership Team

Sean Winstead

Partner

Sean brings flexibility, attention to detail, and technical strength to his role as Chief Executive Officer.  Sean started his career designing and developing solutions for McDonnell Douglas.  Progressing later in his career as an expert technologist, Sean decided that his passion was to be an entrepreneur and successful business owner.

His ability to wear many hats within the organization has been key to the success of the business. As expert problem solver and organizer he continually strives for increased efficiency, outstanding customer service and high quality deliverables.  His passion to help others succeed is exemplary of his true leadership ability.

Since the formation of Four Roads, Sean continues to be actively involved with every facet of the company.  As an experienced entrepreneur and success driven professional he leads by example;  Continually pushing the leadership team to "always be better than we were yesterday".

Gary McPherson

Partner

Point blank, Gary has a passion for technological innovation and is responsible for advancing the development standards of Four Roads. He is an experienced software developer and architect, having worked with companies such as Haymarket Publishing, Virgin Mobile and ITV. Gary possesses a keen entrepreneurial edge and has led a number of ventures that match his technical skills with his interest in community-based social enterprises.

Gary first became involved with social networking through a UK service called BlackPeeps which catered to the British Afro-Caribbean community. Initially recruited as a technical consultant, he eventually became a partner and co-owner after introducing revolutionizing website and business model enhancements.

He later formed a second social media enterprise, DMD Ventures.  Through incorporating a unique combination of social media capabilities associated with community events, user activity and membership, the company flourished. This venture was Mr. McPherson's first serious foray into the world of Community Server.  In this capacity he released a number of custom CS controls, modules and applications that established him as a Comunity Server MVP. 

As an intricate and valuable asset to our leadership team, Gary continually reminds us all that "working smarter and harder" go hand in hand.

Michael Trefry

Partner

Michael brings 14 years of development and architectural experience in industries ranging from Department of Defense to Insurance and Television. Michael has been working with Community Server from its inception and is highly recognized by the CS development community.

His expertise gained the interest of Telligent Systems where he was asked to work on some very high profile community projects for Microsoft.  He continues to build on this deep understanding of solid architecture design and flexible frameworks as it relates to software design and development. 

Mike continues to be innovative in keeping up with various Microsoft technologies and provides SME consulting to Fortune 1000 clients.  Among many strengths Mike brings to the team, his core beliefs rest on providing the highest level of customer service and designing products that truly "listen to and directly respond to customer needs" .

Rob Nash

Partner

Possessing 12 years experience in product development and technology consulting, Rob brings a very candid and direct approach to how we market ourselves to a broad industry base.  

In providing services and building products for several blue chip clients such as QinetiQ, Baltimore Technologies and the BBC, Rob has gained a experience in not only high techonology but also an undertsanding of the marketing aspects of promoting products and capabilities within organizations.

Since co-founding Four Roads, Rob has been responsible for the overall marketing and product management of our flagship product, Four Roads Commerce.  We are extremely fortunate to have someone lead this area of our business who can clearly correlate and communicate  business value associated with functional specifications.  Rob continually reminds the team that "doing what you say and saying what you mean" is key to highly effective leadership and our credibility as a company.